It looks as though India’s Tata Motors picked the right time to acquire the Jaguar and Land Rover brands from Ford as both marques are experiencing record sales. While Tata was reportedly more interested in Land Rover than Jaguar, the British car maker has seen tremendous success in the past few months and has even posted its first sales increase in nearly two years.
According to Automotive News, Jaguar’s European sales were up 69.6 percent in April — totaling 4,047 units — marking the brand’s first sales increase since July 2006. Through the first four month of the year, Jaguar sales were up 0.4 percent.
The sales surge has largely been fueled by the all-new XF, but Jaguar has also seen an increase in demand for its X-Type and XJ sedans. Since Jaguar launched its XF just a few months ago, it has received about 18,000 orders for the sports sedan.
Tata’s Land Rover brand isn’t doing so well in Europe — with April sales down 14.6 — but the off-road brand’s worldwide April sales actually set a new record.
05/19, 12:55 PM
posted by:
tripleonefive
Nice Jaguar See what happens when you separate from Ford
The XK are nice in dark colors on the exterior but I wasn’t too impressed with the interior cramped and didn’t look as good as in the pics
Still a very nice car and I hope all future Jag’s will have this look. I can’t wait for the coupe
05/19, 1:06 PM
posted by:
xyunya
Is there logical explanation to this phenomena? Illogical I can create by myself: rich folks don’t like to drive Fords.
05/19, 1:10 PM
posted by:
Impulsive
Like the Escort .. sorry, Focus … this car will sell. Despite the fact that it looks like a Chinese design, there will always be MANY people with no taste to help sustain undeserved, mediocre product.
The X-type looks better than this junk.
05/19, 1:39 PM
posted by:
400horseSS
I’ve seen the new XF and was impressed.
05/19, 2:23 PM
posted by:
Impulsive
‘horsey’, you have pathetic standards. So do those buying Foci. And Toyotas. And Hondas.
05/19, 3:23 PM
posted by:
howsmydriving
Sadly, Jaguar was once a proud automobile manufactuer. Now it’s just a brand.
05/19, 4:35 PM
posted by:
darkom
I owned an X-Type in high school, so I have problem with Jags. But I just don’t see any appeal in the XF. I’ve seen it in person many times and it looks like a cheap Buick. If I wanted a 50k bland luxury sedan I would much rather have an A6.
05/19, 4:53 PM
posted by:
johnnycanuck
It pays to have your name in the news. Any press is good press. I also get the feeling Europeans aren’t nearly as weary of Tata as we seem to be.
05/19, 6:13 PM
posted by:
Impulsive
‘darkom’, sadly the X-type looks far better than it is. This **** piece just looks like ****.
05/19, 6:14 PM
posted by:
DialM4Speed
Way to go Ford! Instead of waiting it out and reaping the profits you sell and take it up the ASS! How stupid was that?
05/19, 6:39 PM
posted by:
olds307
Because people want to get their hands on the last ones made before the Indians turn the cars into garbage.
05/19, 8:14 PM
posted by:
sharpie
The XF was developed while the brand was still under Ford, so the credit goes to Ford, not Tata. Tata might have brought more publicity to the brands. Perhaps the biggest factor in a new parent company is the potential for the two brands with new financial backings. Let’s face it, Ford did not know what to do with Jaguar. They thought they needed to preserve the old Jaguar shape by keeping some old styling elements like the J gauge, and the general exterior curves, which is not what buyers want. They needed an XF five years ago. Better late than never. Too bad now that the XF is out, Ford is in trouble itself and had to sell.
05/19, 9:47 PM
posted by:
02WRXPSM
I’m just happy Ford didn’t screw up Volvo the way they did Jaguar.
05/20, 1:46 AM
posted by:
howsmydriving
Vulva was screwed up before Ford, it continues to be screwed up, it will always be screwed up.
05/20, 2:00 AM
posted by:
Got Handling?
Darkom, an X-type at high school? What kind of premature geriatric teenager spends decent money on a four-door Werthers wagon?
05/20, 2:03 AM
posted by:
Got Handling?
Once you’ve seen past the XF’s sparkly lights and over-Americanised grill its just a slightly more interesting, far less comfortable overpriced Lexus GS.
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Oh no! Wait! I forgot…
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look, the dashboard vents fold flat! It’s an innovative revolution!
05/21, 7:36 AM
posted by:
JohnnyBlazE
Well done on the sales Jag…