Jaguar may have only sold 664 cars in the U.S. last month, but it looks as those numbers will see a sharp increase come March when its XF officially launches. Jaguar has already received over 10,000 pre-orders for its all-new XF sedan, with 3,000 of those orders placed in the U.S.
Jaguar has sold 10,000 XF sedans without even launching an ad campaign or having vehicles available test drives. Instead, Jaguar has promoted the car through customer-only events.
“I sold 30 XFs the first night,” Ken Gorin, owner of a Jaguar dealership in Miami, told Automotive News. “I haven’t seen a reaction like that since the ( Porsche ) Boxster came out. When people hear that it’s $49,900 with a standard V-8, they say, ‘Sign me up.’ ”
According to Automotive News, Jaguar will launch the XF in the UK, Europe and the U.S. on March 10th — the first simultaneous launch in the automaker’s history.
