Jaguar may have only sold 664 cars in the U.S. last month, but it looks as those numbers will see a sharp increase come March when its XF officially launches. Jaguar has already received over 10,000 pre-orders for its all-new XF sedan, with 3,000 of those orders placed in the U.S.
Jaguar has sold 10,000 XF sedans without even launching an ad campaign or having vehicles available test drives. Instead, Jaguar has promoted the car through customer-only events.
“I sold 30 XFs the first night,” Ken Gorin, owner of a Jaguar dealership in Miami, told Automotive News. “I haven’t seen a reaction like that since the (Porsche) Boxster came out. When people hear that it’s $49,900 with a standard V-8, they say, ‘Sign me up.’ ”
According to Automotive News, Jaguar will launch the XF in the UK, Europe and the U.S. on March 10th — the first simultaneous launch in the automaker’s history.
02/18, 3:04 PM
posted by:
pezones
the XF is GORGEOUS
they deserve all the orders they get
02/18, 3:04 PM
posted by:
MY Si
Sign me up!
02/18, 3:08 PM
posted by:
mbgg099
Finally! Don’t mess it up Jag!
02/18, 3:17 PM
posted by:
richt62167
I realy like this car. i went to the Chicage auto this past weekend and jaguar and one on desplay I wen to go look at it and when I went ot open the rear door i was told not to sit in the car?? they even had the seats marked off please do not sit on seats?? Bad P.R
02/18, 3:23 PM
posted by:
SwerveEarly
The car looks good, but I could not order any car w/o test driving it first? I guess some people are so blindly loyal they dont car about details like how car drives or even feels once physically sitting in it. Where is it being built?
02/18, 4:29 PM
posted by:
MY Si
I was at Chicago too and i touched the XF and this preppy dude looked at me funny. and then i got in the XKR and he circled me as i sat in the car. im black but im not gonna drive off with your precious XKR when we are 3 floors above the street. Damn racial profiling….. lol
02/18, 4:48 PM
posted by:
jayjc08
The only thing that I’m a little anxious about, and I’m really hoping Jaguar will not do, is jacking the price and production up. The best thing possible they can do is keep production mid-level, just underneath consumer demand, and the last thing they need is mark-ups. Let’s not have another situation like the Ford Thunderbird…
SwerveEarly- If there’s so many loyal consumers, do tell, where have they been for the past 5 years? I know what your saying about not buying a car w/o test driving it, I agree that’s ridiculous… but some people have the cash to burn, and it’s a stunning car.
My Si- More so most Jaguar owners being jack-asses than racial profiling. Sounds like your not the only one.
02/18, 5:04 PM
posted by:
DeansterTJ
My Si – LOL! Good story!
02/18, 7:34 PM
posted by:
441Zuke
don’t sell them ford
02/18, 7:41 PM
posted by:
hateful83
I thought Ford sold these guys, in which case, who owns Jaguar now? Anyhow, they seem to be doing a good job. They’re creating a new image for the same old same old brand…. It has this crazy IDrive looking knob that raises up out of the center console, it’s your gear selector. Turn it from side to side to select the gears. Pretty cool, don’t believe that’s been done before?
02/18, 10:02 PM
posted by:
jayjc08
hateful83- Suprisingly, that’s a Ford move for ya’…..
And no, it hasn’t been done before. They haven’t sold Jaguar just yet from what I understand, still working out manufacturing rights and bugs.
02/19, 1:39 AM
posted by:
carbonsigma
The interior and exterior look very nice. Finally Jag has made a modern car! I’d like to see the XFR…
02/19, 7:21 AM
posted by:
JohnnyBlazE
Shut up V2, it even got the Car of the Year in What Car? Or Was it Auto Car? Or Auto Express… One if not all.
Also there have been ad campaigns for it in the UK.
The song in the background is Kula Shaker – Hush
http://www.whatsthatcalled.com/forum/index.php?automodule=blog&blogid=2&showentry=367
02/19, 7:22 AM
posted by:
JohnnyBlazE
Oh and the ad shows, it was What Car’s car of the year.
02/19, 12:22 PM
posted by:
Poisonous Cinquecento
Jaguars are something a dad passes on to his son.. Noone in their right mind would adopt to be a jaguar personwith todays choices.
English cars aree like comparing english food to italian food.
English eat sh1t in a bap on a corner block in Brixton …Tossing over their ugly women with bad teeth and growths on their faces.
02/19, 3:12 PM
posted by:
seanm415
i SOOOO want this car!
i think its ironic that as soon as Ford sells the brand, it looks like it will finally turn itself around (and make the argument that design almost single-handedly do it). Then they can shoot themselves in the foot twice.
02/19, 3:21 PM
posted by:
Noah
jag could save us a lot of trouble and die. This co will never be successful. Just a waste of ad space.
02/20, 7:32 AM
posted by:
autoluvr
It’s very unlikely Jaguar has 3,000 credible pre-orders in the U.S. What they have are 3,000 deposits. Those deposits could be for as little as $ 500 (which is nothing for a $ 50,000 car) and they could be refundable (which means if I don’t like the car when I see it or drive it, I get my money back – no questions asked). Only time will tell if this car has any legs. Pre-orders are not a good indicator of future success.
02/20, 1:27 PM
posted by:
Scarface03
Good point, autoluvr. Although the wait-in-line anticipation method I bet often works in favor of the dealer/Jaguar. If a dealer has 10 people on the waiting list (with the option of losing their place and getting a refund), then they probably line them up 1-2-3… based on the XFs that make it to the lot. Someone who wants a no-frills Jag might see that the next 6 coming to the lot have amentities that they ordinarily wouldn’t want, but will pay for because they’ve been waiting so long and don’t want to wait any longer.
Still, pre-orders are good news for Jag.