Jaguar has taken about 3,000 orders for its new XF sedan in the UK, a new report finds. Although it’s hard to tell if the XF’s success on its home turf will translate into solid worldwide sales, the newest Jag appears to at least be taking steps in the right direction.
“The fact that there is a buzz being generated around the XF is good and the translation of that into pre-orders has exceeded expectations,” Richard Parry-Jones, chief technical officer of Jaguar’s parent company, Ford , told Just-Auto. “If it sells as expected, and all the early indications say that it will, it will be profitable for Jaguar and a very important stepping stone in the road for recovery for Jaguar profitability.”
UK buyers will take delivery of their Jaguar XF s beginning in March of 2008.
Ford is expected to sell its Jaguar and Land Rover brands by the end of the year.
