The Big Three U.S. automakers have stolen most of the headlines between a $17.4 billion government bailout and massive fourth quarter losses, but things aren’t looking any better for Detroit’s Japanese counterparts. As sales continue to plummet in North America and Europe, the Japanese Big Three are bracing for one of the worst fiscal years in history.
Honda’s lineup of fuel-efficient vehicles ensured the company survived $4 gas, but the economic collapse during the second half of 2008 has put a serious strain on the automaker’s bottom line. Honda’s operating profit in the third quarter tumbled 63 percent, forcing the Japanese automaker to further slash its fiscal year forecast. Just one month ago Honda reduced its operating profit forecast for the fiscal year ending March 31st to $1.88 billion, but that figure has been revised to just $1.46 billion – an 81.1 percent decline from the previous year, according to Automotive News.
The further erosion of Honda’s operating profits can largely be attributed to the collapse in the North American market – Honda’s largest. North American sales dipped by 13.5 percent, leading to a 55.2 percent decline in operating profit.
Cross-country rival Toyota isn’t faring any better, with the world’s largest automaker preparing for its first operating loss. Toyota was predicting a $1.56 billion loss last month, but that figure has swelled to a massive $4.17 billion. It is also being reported that Toyota has just over $18 billion in the bank – roughly the same amount as Ford.
The Nissan camp is hurting as well, with Japan’s number three automaker expected to report an operating loss on March 31st.



01/30, 12:33 PM
posted by:
Chris C.
GOOD! Let them suck it for awhile. Do them some good to get knocked down a step or two.
01/30, 12:36 PM
posted by:
Bubs Solo
The Big Three U.S. automakers have stolen most of the headlines with a $17.4 billion government bailout
GM and Chrysler got bailed out. Can anyone get that right???
01/30, 12:41 PM
posted by:
Borat
A. They are not knocked down.
B. They do have losses
C. Japanese citizens are not subsidizing their car production, when market is at its worst.
D. “They” already reacting – shrinking work force and instituting savings
C. For the salary and bonus of ANY Detroit exec you can hire whole hierarchy of Japanese auto industry
E. For the cost of one UAW employee you can hire 2-4 Toyota/Honda/Nissan
D. It takes 35 hours on average to build GM car; less then 21 Honda/Toyota.
Hope stats above help to celebrate.
01/30, 12:44 PM
posted by:
Impulsive
Ummm, your second “D’ should be “F” … and I’ll ad a “G”, Toyota, Honda and Nissan produce the ugliest vehicles.
01/30, 12:45 PM
posted by:
Impulsive
And you added “C” twice so my “G” should be “F”.
In any case, double check your post next time before sending.
01/30, 12:48 PM
posted by:
Borat
Thanks for corrections.
01/30, 12:49 PM
posted by:
Borat
Work does get in the way of posting here
01/30, 12:53 PM
posted by:
Veda
Though this makes it the best time to buy expensive vehicles with the massive discounts and all. Time for an Aston?
01/30, 12:59 PM
posted by:
anti-believer
Impulsive…
Name the many “ugliest vehicles” (you say) that have been cancelled compared to GM, Ford, Chrysler
GM: Aztek, Renedvous, SSR, Torrent, Bonneville, GTO, Monte Carlo,
Ford: Thunderbird, Monetgo/Sable, Freestar, GT,
Chrysler: PT Cruiser, Aspen, Neon, Viper
Honda, Nissan, Toyota cancel less product than those above combined.
01/30, 1:03 PM
posted by:
johnnycanuck
Who isn’t bracing for a bad fiscal year? I’m sure virtually everyone on this forum is feeling the pinch one way or another. The only logical course of action is to be as responsible as possible with whatever resources you have to work with.
Anyway, I’m off to cash in my empties and buy lottery tickets. See you guys in an hour or so.
01/30, 1:10 PM
posted by:
Borat
I wish our government was as shrewd with US tax dollars as Johnny with his Canadians.
01/30, 1:39 PM
posted by:
yarddog82abn
I wonder if Japan’s Government will bail-out Toyota & Honda?….
01/30, 1:41 PM
posted by:
Need more oil for GM
Good. Jap companies don’t deserve to exist. Everyone would rather drive a GM vehicle anyways.
Buy American, Buy GM. It is your duty
01/30, 1:56 PM
posted by:
Bubs Solo
Need more oil for Hair… We need them more than they need us. But alas the race is on. Who will run out of cash first Ford or Toyota? Who will ask for a bailout first, Toyota or Ford? This maybe a race Ford can win…Here is hoping things don’t deteriorate to that level for either company.
01/30, 2:19 PM
posted by:
Z06ified
What is truly amazing is how Toyota managed to piss away nearly all of their cash during all those years of big profits, and now they’re sitting on over $300 billion in assets with hardly any cash. Their CFO should be fired.
01/30, 2:31 PM
posted by:
moparsalesman
i havent heard a peep from 1115 at all especially on this article
01/30, 2:37 PM
posted by:
Len_A
Borat: “E. For the cost of one UAW employee you can hire 2-4 Toyota/Honda/Nissan”
Wrong. Japanese labor rates are equal or higher than the Big 3/UAW labor rates. One of many reasons Japan’s Big 3 shifted some production out of Japan.
01/30, 3:12 PM
posted by:
sj79
Borat:
“They” already reacting – shrinking work force and instituting saving”
Moron, the US auto companies have been slashing costs and workers for at least a decade. Actually its been going on for several decades. Where do you get the stupid idea that they just started making changes 6 months ago?
“It takes 35 hours on average to build GM car; less then 21 Honda/Toyota.”
Anothere lie. It takes about 20 hours to build cars at the top Big 3 plants like the Oshawa plant that builds the Impala. There is a very small difference in productivity these days. The top NA plants mostly belong to GM and Chrysler, not Honda or Toyota. Nissan’s plant was pretty high too.
“For the cost of one UAW employee you can hire 2-4 Toyota/Honda/Nissan”
workers make $25/hr at HOnda plants and $27-$28/hr at Toyota plants. With bonuses they make $30/hr at Toyota’s largest plants.
Just shut up.
01/30, 3:14 PM
posted by:
sj79
“For the cost of one UAW employee you can hire 2-4 Toyota/Honda/Nissan”
and you wont. This is all shocking for all the idiots who worship Japanese automakers and have enjoyed watching the Big 3 lose money for the last few years. They never thought this was possible.
01/30, 3:17 PM
posted by:
Borat
Z06ified, if company does not spend money on new product development, then this company does not have plan to move forward. Remember, that during normal business cycle (not during depression) the perceived value of the stock is predicated on future earnings. Those earnings are predicated on company product pipeline and efficiencies of operations. Cash in the bank is not indicator of neither, therefore companies try to invest their own cash in their own future. Hence, Toyota’s huge product line and choices. Of course in economy like today their wide product pipeline is liability and cash would be an asset. However, given their creditworthiness, and their asset base of 300 billion, they have terrific line of credit and actually don’t need cash on hand.
01/30, 3:24 PM
posted by:
Borat
Hey genius, if Toyota/Honda line worker gets $20-30/hr it’s translates to 40-60K/year. UAW members on average rakes between 70 and 80K, according to congressional hearings. That’s without overtime pay. With Job Bank, that was eliminated only 2 days ago, the cost of line worker per hour including health benefit and all kinds of funds for “widows and children” is the main factor that makes Domestic 2.6 ineffective.
As far as productivity, which is not actually dependent completely on line worker, but on the plant setup and management model, Asian transplants are almost twice as efficient as Big 2.6. One plant you mentioned is not standard for the industry.
01/30, 3:25 PM
posted by:
Borat
Len_A, I agree, I was referring to US production of Asian brands.
01/31, 1:29 PM
posted by:
Impulsive
‘anti-believer’, this isn’t about who has ALREADY cancelled ugly vehicles, though I question whether the Neon and Torrent were ugly … much better looking than their Japanese competition. This is about today’s products.
Stop arguing against FACT. It’s pointless. You will always lose.
02/01, 8:56 PM
posted by:
RTT10
need more kool aid for gm is ur duty to stop being so ignorant, its ok we all know u drive chevy aveo cuz it was UR DUTY to buy a pos chevy thats isnt really chevy its Opel.
02/02, 11:04 AM
posted by:
sj79
“Hey genius, if Toyota/Honda line worker gets $20-30/hr it’s translates to 40-60K/year. UAW members on average rakes between 70 and 80K, according to congressional hearings. ”
Listen jackass, UAW workers make $29/hr. Any larger figure must include benefits. Toyota workers are paid more.
“As far as productivity, which is not actually dependent completely on line worker, but on the plant setup and management model, Asian transplants are almost twice as efficient as Big 2.6. One plant you mentioned is not standard for the industry.”
Harbour Report lists top plants for NA efficiency. The top plants are almost always from the Big 3, not Toyota or Honda. The average care takes 18-20 hours to produce regardless of manufacturer. You know nothing about the auto industry. Why do you even bother posting here?
02/02, 12:24 PM
posted by:
Need more oil for GM
Borat got owned big time. Time to leave pal.