Sir Anthony Bamford, chairman of of JCB, expressed an interest in buying Jaguar from Ford in an interview this week. JCB is responsible for the record-setting JCB Dieselmax land speed car. Bamford told Edmunds he’d be interested in buying Jag if it could be separated from Land Rover. Interestingly, recent rumors have indicated Ford was planning to bundle the two companies in order to make any possible sale more attractive. Under Bamford’s plan, matters may work out better for both parties. Bamford said he’d get rid of the Jaguar X-Type and re-skin the XJ. Presumedly, Ford is in the finishing stages of redesigning the S-Type, which he says is “critical.” The Leftlane Perspective: Such a deal could be good for Ford, because it would enable it to keep the profitable Land Rover division. It could also be good news for Jaguar, because it would become British-owned and relatively independent. Stay tuned.
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08/24, 8:20 AM
posted by:
1c3d0g
Just do it, Ford!
08/24, 8:36 AM
posted by:
Austin Kyle
It’s really a shame how much that poor marque has been yanked and shoved around!
08/24, 8:49 AM
posted by:
J
LR profitable? What?
08/24, 9:06 AM
posted by:
British_rover
Land Rover is Ford’s most profitable division. They were also the only SUVs to see any kind of sales growth over the last year or so.
08/24, 9:21 AM
posted by:
mossy
will jag get fast diesels if they did?
08/24, 9:38 AM
posted by:
Jonn
Moss,
That was exactly what I was thinking. Jags still have “clout” over in europe. It is seen as a very refined and elegant brand. Diesels are also, as many know, enormously popular in europe. This could be a perfect buyout.
Reskin the excellent XJ platform (I do mean to say excellent). Give it a powerful turbo-diesel that is quiet, powerfu, and gets great economy. BOOM. You’ve got a winner.
Reskin the S type, give it efficient diesles for the masses. Then, create a high performance version using aluminum components for the suspension, CRP for the hood and trunk, lightweight seats, and a twin turbo I6 diesel engine ala BMW 535. Figure out a way to push 400bhp and 600 lb/ft (the latter is easily attainable) and you’ve got a mean machine that would probably sell out.
08/24, 9:57 AM
posted by:
Carnut4ever
Maybe Jaguar should hire outside design studios so that they will not be forced to use their so called”heritage” to mess up their present line up. Just like what Pininfarina did to the stunning Maserati Quattroporte. They really need a fresh start to jumpstart sales.
08/24, 10:37 AM
posted by:
Q
I am not worries about the design. Ian Callum and team have shown they can get it right when given the chance. It is less obvious to me how Jag in a smaller setting could catch up with Porsche, Audi and BM on mechanics like new engines, clever all wheel drive systems etc. unless those JBC guys have huge funds at their disposal. Also, in order to present an attractive business case Jag will need to come up with a compelling strategy for the US as well….
08/24, 11:52 AM
posted by:
Jay
AS LONG AS THEY MAKE THE BRAND REFORM TO IT’S FORMER GLORY, I’M IN FOR IT.
08/24, 12:37 PM
posted by:
al
SELL IT SELL IT!!!!!
08/24, 2:51 PM
posted by:
Jon
Jaguar needs to move up-market again. Nothing lower the S-Type is acceptable. The X-Type is a Ford Mondeo and needs to go. The XJ needs to be redesigned into something akin to its former glory and should have a model that competes directly with the Quattroporte. They should come out with a real sports car, not the overweight and anti-sports XK. Something similar to the Jaguar F-Type, price it against the Porsche Cayman and make it fast, really fast.
Jon.
08/24, 4:44 PM
posted by:
stuart
Sell it to JCB then buy Mercedes/BMW diesels to replace all the ford Diesels.
08/24, 11:32 PM
posted by:
Jaguar Sovereign
Yes get the great marque of Jaguar out of ford’s dreadful hands!!! build an xj with about a 500 horse v-12 and make a stunning coupe with the same motor maybe even a modern day xj-13.
08/25, 1:11 AM
posted by:
Lakshan
Oh come on sell it FORD!!!!!
08/25, 2:31 AM
posted by:
Paul
Ford should sell Jag. Then when a new model is sold maybe there can be a remake of the old TV show “The Equalizer”:
http://www.retrojunk.com/details_tvshows/876-the-equalizer
LOL,
Paul
08/25, 7:03 AM
posted by:
JohnnyBlazE
As a Ford nutter and a lover of the Jaguar brand, I am STILL in the mind that JCB could do well with this brand. JCB are huge players in the UK and their industrial machines are everywhere! They could make Jag British again! It would make me shed a happy tear.
If Ford EVER sell Jag THIS is the country to sell it back to!
09/06, 7:37 AM
posted by:
Andy
If JCB did buy Jag it’d be called JaguarCB, no?