"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd," said Kia Executive Vice President & COO of the International Business Division, Thomas Oh, in a prepared statement.
The car's systems will also "communicate" with the driver through audio, visual, and haptic alerts. These include a loud audible alarm, a visual warning on both the Head Up Display (HUD) and TFT LCD as well as a slight tug on the seatbelt.
The rear-wheel drive sedan is powered by either a 286-horsepower 3.8-liter V6 or a 330-horsepower of the same engine, though with a direct injection system. Either is mated to an eight-speed automatic. When the car arrives in North America, it's likely to get a V8 engine option as well, likely the 4.6-liter V8 also used by Hyundai's Genesis flagship.