Kia is returning to the Super Bowl with a commercial that seems to check all the right boxes. Titled “Drive the Dream”, the 60-second spot will feature supermodel Angel Adriana Lima, rock band Motley Crue and mixed martial arts legend Chuck Liddell.
Kia isn’t releasing a teaser video of the spot, but has outlined the commercial’s general premise. The plot features a 2012 Kia Optima racing through the dreams of a Gen X couple, which includes a stop at a Motley Crue concert, Angel Adriana Lima waving the checkered flag at a speedway and Chuck Liddell battling it out in the ring.
Just to round things out, the ad will also include a heroine and hunk on horseback in a romance novel setting, professional bull rider Judd Leffew and a fairy tale ending.
Although the full commercial’s television debut will occur during the Super Bowl, Kia will premier the ad on February 2 on more than 18,000 movie screens nationwide in National CineMedia’s FirstLook pre-show program. Kia will also begin running 15-second teaser ads featuring Adriana Lima on January 27.
Be sure to keep an eye on Kia’s Facebook page if you want to keep up with the latest clips.
This year will mark Kia’s third consecutive year of advertising during the Super Bowl.
