Lamborghini CEO Stephan Winkelmann said the Italian brand plans to keep production low in order to maintain the marque’s exclusivity. While it could build 2,000 cars a year, it only built 1,600 in 2005, and plans to make 1,800 in 2006. He said “controlled growth” will help maintain the company’s image. “The highest value you have in the car business is the value of the brand, which is even higher than the value of the cars and products you have for the time being,” told Automotive News. The Lamborghini Murcielago LP 640 has already sold out for the year, and the regular Murcielago coupe has a one-year waiting list.
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05/04, 11:26 AM
posted by:
Peter
Man, I wanted one. I guess I’ll have wait till next year, and save my allowance.
05/04, 12:12 PM
posted by:
Que
Hey, maybe Lambo will build a SUV version for us Americans. Won’t that enhance the brand?
I’m gonna wish real hard. Wish upon a star!
05/04, 1:23 PM
posted by:
Jon
Que ,
They already built an SUV, the LM002.
Jon.
05/04, 2:20 PM
posted by:
Anonymous
….and “___________” wanted to spend more time with his family.
j i m