Not to be outdone by cross-country rival Ferrari, Lamborghini has announced that it will soon launch a certified pre-owned program. The program will first be launched in the U.S. and Europe, but will eventually be offered throughout the world. As with most certified pre-owned programs, it will only be available through official Lamborghini dealers.
The details of the program have yet to be finalized, but Lamborghini has already decided that advertising will be done by the automaker, not the dealers.
“You’ve got a company that is looking to increase its overall sales in the U.S., and this is a good way of increasing brand recognition and awareness, and at the same time, selling more vehicles,” Tara Baukus Mello, lead market analyst at NADAguides.com, told BrandWeek. But don’t look for the pre-owned program to dilute the Lamborghini brand. “You can’t lose specialness when you are Lamborghini,” she added.
Ferrari started its certified pre-owned program in 2003 and covers seven models dating back to 1998.
Earlier this month, Lamborghini announced that it set up shop for its North American headquarters just outside of Los Angeles, California.
05/13, 6:37 PM
posted by:
Bimmer
Why would anyone want a car with TWO year warranty that’s being made by VW in the first place?
05/13, 7:58 PM
posted by:
LamborghiniZ
Why wouldn’t you? It’s a Lamborghini. Enough said.
05/13, 8:11 PM
posted by:
400horseSS
Exactly Bimmer, why wait 2 months for parts while your “ghini” rusts and you make payments.
05/13, 8:43 PM
posted by:
Syrax
I don’t think they’ll certify all those diablos carefully thrashed absolutely to death. Durable it may be, but being redlined mercilessly takes it’s toll. Most people drive lambos like they stole it in here.
05/13, 9:10 PM
posted by:
autonut
Financially it is a brilliant move. There is a strong aftermarket for those toys and VW just cornered it. SInce prices are high already, whoever is on the market for a second hand Lambo will shell few extra to have some level of confidence. By same token original owner probably did not drive **** out of it, since car cost arm and a leg to start with. Mere mortal probably could not drive **** out of it: the decibel level is very deafening around 6K rpm and it is good for over 8K.
My POS redlines at 8.4K but I can’t be in the car above 5K and I have engine in front of me. Amgine having it by your head?
05/13, 9:31 PM
posted by:
Bimmer
LamboZ
if you’re so confident in quality, find me a FEW examples with 100,000 on odometer. I’ll even accept 100,000 kms, not even miles. And I’m not asking just what you’ve heard from Joe Blow, give me a proof with millage. Good luck with your search! They don’t last that long!
05/13, 9:54 PM
posted by:
johnnycanuck
Hey autonut, where’ve you been? Just so you know, this site has reverted to total chaos in your absence so things are pretty much status quo.
I’m willing to bet there are some pretty good used Lambos out there that have not been red-lined on every trip to the mistress’ apartment.
A) where do you get away with it?
B) Many exotics are like Harleys: driven/ridden by old men who haven’t got a clue what they’re doing.
Want one? Have a look through the duPont Registry. They’re everywhere.
05/13, 11:52 PM
posted by:
Carwatcher
Bimmer,
Most people who own exotics will not keep them for two years..or even a year. These people can afford to take a hit on their exotic trade-in to get the latest and greatest.
05/14, 8:16 AM
posted by:
CleanGTO
Not a Lamborghini, but I saw a “used” Enzo on ebaymotors yesterday with the low low monthly payment of $6,157 a month. Wonder what APR that is? Hah.
05/14, 12:49 PM
posted by:
lamboz get a life
LamoZ-No, most people would not want one fo these. How many of these do you see cruising your college campus? No, I don’t mean the posters hanging in your dorm room.
Bimmer, Yes agreed, I have tried to make that point in the past about these overpriced hulks they call exotics. Not one has over 20k on the odo and that would be considered high mileage. If someone was dumb enough to say put an average 15k a year on one of these, it would nickle and dime you to death and get worse MPG’s then a 3/4 ton Suburban.
For old rich men and Arabs anyway.