Lamborghini — the Italian supercar maker — has announced that it will setup shop for its new North American sales arm in Santa Monica, California, a suburb of Los Angeles. As surprising as it may seem, the North American sales division is actually Lamborghini’s first outside of its home market of Italy.
The Italian automaker was also considering locations on the East Coast — for better communication with the automaker’s Italian headquarters — but ultimately decided on Los Angeles because California is one of the automaker’s largest markets. “While we will have to wait until the afternoons to call California from Italy, it was the best decision,” Stephan Winkelmann, CEO of Automobili Lamborghini, told Automotive News. “California is where the future trends are. It’s where our PR agency is. It’s where many of our buyers are.”
According to Automotive News, North America represented 41 percent of Lamborghini’s sales in 2007. Moreover, California accounted for about one third of all North American sales, putting it ahead of both Italy and Germany for Lamborghini sales.
05/12, 11:50 AM
posted by:
Z06ified
Must be fun to work there.
05/12, 12:44 PM
posted by:
xyunya
It’s about time for whole a lot of shakin’ to start there.
05/12, 4:54 PM
posted by:
Mr.BadLuck
L.A. sets trends for everything. Proud to be a Californian.
05/12, 5:32 PM
posted by:
C6Racer
Santa Monica, where every resident has at least $100k stashed in their pocket.
05/12, 9:40 PM
posted by:
Veda
It’s true. Newport Beach, Santa Monica… those are some of the best places in CA to live.
05/12, 11:15 PM
posted by:
SD650irag
as soon as i found out, i raced up to santa monica to apply for the receptionist position…unfortunately i got passed by a hottie in a green gallardo spyder on the 5 and beat me to the job.
welcome to california, lamborghini!