"The timing and market conditions are just not right for an additional model line," research and development boss Maurizio Reggiani told Autocar.
The company spent a large sum of money developing the concept, but work on the production version was at a very early stage, so the financial loss is far less than is typical for such a cancellation. Honda's axing of its new NSX, for example, likely resulted in a much larger loss.
The Estoque was to be priced around $200,000 and limited to 3,000 units per year.
Reggiani also told the magazine Lamborghini regards dual-clutch automated transmissions as "too smooth" and lacking a "sense of occasion and drama." He said Lamborghini's e-gear system -- essentially a six-speed manual with a computer controlled clutch -- offers the right experience for Lambo customers.