By Nat Shirley
Friday, Apr 27th, 2012 @ 1:27 pm
 
While nearly every model in Lamborghini's history has used a name drawn from the world of bullfighting, the company's latest trademark filings indicate that its naming strategy could be moving in a new direction.

Following Lamborghini's recent move to protect the Deimos moniker, Car and Driver reports that the company has now filed to trademark the Huracán nameplate. While Deimos was the personification of terror and dread in Greek mythology, Huracán is Spanish for hurricane and actually originates from the name of the ancient Mayan god of storm, wind and fire.

Of course, the big question raised by the trademark filings is what models will utilize the new names. With Lamborghini currently hard at work developing a new SUV, the chances of the company adding a third vehicle line modeled off the Estoque sedan concept are quite slim for the time being. That leaves the Gallardo successor as a strong possibility for one of the monikers, while C/D speculates that Lambo SUV might ditch its Urus concept name in favor of one of the new appellations when it launches in production form.
  

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