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Lamborghini rules out fourth model until mid-2020sby Ronan Glon
Lamborghini is pacing its growth.
Lamborghini just introduced the Urus, an SUV expected to become its best-selling model. The brand is taking a gradual approach to growth. It's open to the idea of adding a fourth regular-production model to its line-up but we won't see it until the mid-2020s.
"We need stability next. There is a saying in Italy that if you take a step that's longer than your leg, you're sure to fall. We don't have to be too hungry; we should keep our feet on the ground, and not think too short-term," Lamborghini boss Stefano Domenicali told British magazine Autocar. "We need to understand that we're about to double the dimensions of our company. You cannot triple it in two years," he added.
Lamborghini will be ready to fire when the time comes. Insiders suggest it's working on at least three projects that could lead to a new model. The first is a 2+2 GT with a front-mounted engine, a configuration that would take the company back to its roots. It still hasn't ruled out a four-door sedan in the vein of the stunning Estoque concept from 2008. And, some executives are pushing for a third mid-engined model positioned below the Huracan.
Autocar adds the latter option is gaining popularity within Lamborghini. Parent company Audi all but confirmed plans to kill the R8 at the end of the current generation's life cycle. Lamborghini stands to lose scale because the R8 and the Huracan share a platform. Launching a third mid-engined model would give it the Italian firm the volume it needs to justify the development of a stand-alone platform modular enough to spawn the next Aventador, the next Huracan, and the third model.
Photo by Ronan Glon.