While most Americans were out celebrating Independence Day, 3,000 workers at Land Rover's Halewood Operations in Liverpool officially began production of the Range Rover Evoque. Although Land Rover says it has more than 18,000 pre-orders to fill, the first example of the Evoque will be heading to the British Motor Industry Heritage trust.
"The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had - and it fits in perfectly," said Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer. "The teams that have designed engineered and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement."ť
Land Rover expects to export 75 percent of all Evoques produced, adding around ÂŁ2 billion to the UK economy. Land Rover also sources 50 percent of the Evoque's parts from UK-based suppliers, netting the country an additional ÂŁ2 billion.
The Land Rover Evoque is slated to hit U.S. dealers this fall with a starting price of $43,995 and a fuel economy rating of 28mpg highway.