Land Rover has announced it will introduce an automatic engine start/stop function throughout its lineup beginning in late 2008. Gaining popularity with many European automakers, the engine start/stop feature shuts off the engine when the vehicle is stationary — the same technology found in hybrids — and is an easy way to reduce fuel consumption.
According to Land Rover marketing director Andy Griffiths, the automaker is also working to develop hybrid technology in order to comply with stricter emissions regulations proposed by the European Union.
Many European automakers are looking to new technologies in order to meet proposed regulations. Although some companies, such as Porsche, are threatening to sue the EU if the proposals make it to law.
