Land Rover ’s new 2006 marketing effort will pitch its lineup as “extraordinary,” according to Automotive News. Apparently, the company is trying to get away from traditional off-road advertising, and is instead focusing on promoting the vehicles’ on-road qualities. “We are going to gravitate away from traditional SUV advertising,” Sally Eastwood, vice president of marketing for Land Rover North America says. “Consumers are not seeing these ads through the lens of an SUV, but through the lens of a premium vehicle.” The Leftlane Perspective: Automakers are finally realizing that SUV buyers don’t care about off-roading — they just want to be top dog on the road.
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