General Motors is not planning to kill its Hummer and Saab brands, according to GM’s North American marketing boss Mark LaNeve. This weekend, LaNeve said that both companies are “intrinsically woven” into GM, and cannot be dumped. The idea of killing the two brands was thrust into the public spotlight when billionaire investor and GM board member Jerry York put forward the idea. Later, GM’s Bob Lutz said Mr. York had changed his mind on the matter. However, it was later revealed that York never said this, and Mr. Lutz was forced to retract the statement. Previously, LaNeve was quoted as saying that GM could revive Saab in the same way it saved Cadillac. “Cadillac had totally lost its identity,â€? in 2000 he said. But today, “nobody talks about chopping Cadillac.â€?
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03/28, 3:12 PM
posted by:
nikivee
Funny how saab and hummer are “intrinsically wovenâ€? into GM, but some want to do away with Pontiac and Buick like those two brands that have been around longer than both are not. Ok….
03/29, 1:48 AM
posted by:
Chris G
The reason why Saab is ruined is because it has been woven, not intrinsically, into GM.