With the wild success of the Prius and Toyota ’s plan to move hybrid vehicles upscale, it should come as no surprise that the Japanese automaker is planning a hybrid-only vehicle for its Lexus premium brand. What may come as a bit of a shock is that Lexus is planning to essentially rebadge the Prius as a Lexus model. However, a new report indicates that Toyota has enough premium amenities planned to differentiate the Lexus model from the lesser Prius (think the Camry and ES 350).
According to Japan’s MagX, Lexus is planning to introduce the yet-to-be-named model in late 2010 or early 2011. The hybrid-only model will use the Prius’ distinct overall shape but will have styling that is unmistakably Lexus.
Since the model will sport the Lexus logo, look for plenty of luxury amenities. Obviously the vehicle’s price isn’t set in stone, but sources indicate that it will be north of $30,000.
The next-generation Toyota Prius is expected to bow with nickel-metal hydride batteries, but it’s possible that the Lexus model could use a lithium-ion setup. Because of the car’s higher price point, it would be possible for Lexus to use the more expensive batteries.
Look for even more information to be leaked as we get closer to the car’s concept debut at the 2009 Detroit Auto Show.
