Lexus today announced plans for an extensive marketing campaign for the new 2007 Lexus ES 350 sedan. The campaign, which asks, “Is it possible to engineer desire?,” highlights the vehicle’s “L-finesse styling, advanced engineering and class-up luxury features.” In addition to several TV spots, Lexus also developed a coupe two-minute features that examine the “Science of Desire.”
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05/01, 12:38 PM
posted by:
Northeasterner
Desire or not, I am sure this plush appliance will sell.
05/01, 12:45 PM
posted by:
6ix
Nice color.
05/01, 12:45 PM
posted by:
Dean
Save your money, it’s a Camry.
05/01, 1:00 PM
posted by:
gsh
its a pretty sweet car…loaded with technology its probably the best non-sport entry sedan
05/01, 2:27 PM
posted by:
John
Does it really look that good? I don’t think it looks good enough to be called “desire”.
It does look plush, but not “desire.”
05/01, 2:44 PM
posted by:
Micah
Remind me again how the GS and ES co-exist?
05/01, 3:23 PM
posted by:
Jon
I saw one in real life, looks damn nice. I wouldn’t buy one, because, well I’m under 30 (that’s why Lexus makes the IS), but still damn nice.
Jon.
05/01, 4:05 PM
posted by:
TBSTT
Does anyone else feel as disappointed as I do about the exterior design of this vehicle? This is the blandest iteration of the ES ever. It ranks right up there with the 1996-era Camry as far as visual interest. The rest of the Lexus lineup is pretty stunning.
05/01, 4:05 PM
posted by:
jit
its ****
05/01, 4:25 PM
posted by:
JW
The whole toyota/lexus/scion brand all are bland!
05/01, 4:33 PM
posted by:
Chris G
Yup, it is possible to engineer desire. BMW started doing that in the 70’s.
05/01, 6:07 PM
posted by:
Dean
Yes, it is just a Camry.
And the premium being charged for something that IS NOT significantly better looking nor faster nor quieter nor much better, is not justified.
But your kind will buy into the marketing hype and keep people like me laughing at you as you drive by.
05/01, 10:04 PM
posted by:
manny
i dont think people really ‘desire’ rebodied camries. people desire expensive cars from prestigious names…
05/02, 12:48 AM
posted by:
The Stig
Tower … negative.
05/02, 10:42 AM
posted by:
E
I think they meant:
“Is it possible to engineer hideousness?�
05/02, 3:31 PM
posted by:
SWANN
I test drove one and has plenty of power espcecially with it tip tronic and silky smooth suspension.
05/02, 3:52 PM
posted by:
Heydn
Well, I think it’s fair to say that the older ES’ and Camry’s were more similar.
If this car looks good in person, then I’m happy for Lexus (I…guess), but all the pictures of it online make it look really ugly.
And L-finesse sounds really stupid.
05/06, 8:21 AM
posted by:
yt
i think it’ll be a good seller unlike you boobs