Lexus will price the 2008 IS-F sports car somewhere around $50,000, according to Lexus insiders contacted by Edmunds. A price in this range would make the IS-F only slightly more expensive than the soon-to-be-replaced $48,900 BMW M3 .
Lexus might be attempt to undercut the next-generation M3, which rumors have suggested will be considerably more expensive. However, a report in August suggested BMW was eyeing a $53,975 price tag for the next M3, which is a small premium over the old model than originally anticipated.
