By Nick Aziz
Monday, Dec 4th, 2006 @ 10:02 am
 
Lexus will launch a new high-performance lineup beginning in 2007, according to dealer sources cited by Automotive News. The series will compete with BMW's "M" line and Mercedes' AMG. The automaker has filed for a trademark on the name "IS-F," which is believed to be the name for the company's 425 horsepower IS sedan, previously referred to as the IS 500.


The IS-F will be unveiled in January at the Detroit auto show and go on sale in December 2007. Other "F" models will surely be added in the following months, including a GS-F and an IS-F coupe.

The company also filed for a trademark on a new "F" logo (pictured). The logo features a stylized letter similar to that of the Lexus logo.

Here at Leftlane, we believe the contributions of the community are just as valuable as those of our staff. The Web, at its core, is a medium for information sharing and communication. We strive to provide good information, but without you—the community member—there is no communication. Read More>>