Chevrolet’s new marketing campaign for the Silverado drops the “Like a Rock” tag line the company used for 14 years. The campaign also replaces Seger’s commercial anthem with music supplied by Mellencamp, another rocker, reports Automotive News. The new campaign, “Long Live the Truck,” is aimed at men, who make up 87 percent of the full-sized pickup’s buyers. It is heavy on product information. Chevrolet is bringing the Silverado under the umbrella of its brand advertising campaign, “An American Revolution.” New ads call the 2006 Silverado the “one true truck.” They emphasize the truck’s claim to be “longest lasting — most dependable.”
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