It’s been speculated for years that Ford is planning to sell off or kill its Mercury brand, and the situation is apparently reaching a critical level as the Lincoln Mercury National Dealer Council has asked Ford to reveal its future plans for the once-strong marque.
The two sides will sit down at a meeting in September, but the future of Mercury isn’t looking so bright. Other than new powertrains for the Mercury Mariner and a refreshed Milan — including a hybrid version — there are no new products in the Mercury pipeline.
Since 2006, Mercury’s sales have dwindled by 30 percent, according to a report by Motor Authority.
Ford continues to deny the Mercury brand is circling the drain, but with the brand consisting of little more than a Ford trim level, it would seem that Mercury’s days are becoming increasingly numbered.
