Following its January debut at the North American International Auto Show in Detroit, Ford has announced official pricing for the Lincoln MKS EcoBoost model. The 2010 Lincoln MKS with EcoBoost will list from $47,760, not including destination and delivery.
The MKS with the EcoBoost powertrain — a turbocharged, direct-injected 3.5L V6 — puts out a V8-like 355 horsepower and 350 pound-feet of torque while delivering what Ford says is V6 fuel economy. The MKS is expected to attain fuel economy figures of 16 mpg in the city and 25 mpg on the highway – which Ford says puts it up favorably against the Lexus GS460 and Infinti M45.
A six-speed transmission mates up to the 3.5-liter twin-turbo V6. Ford says that turbo lag has been essentially eliminated due to use of small, quick-spooling turbochargers.
MKS EcoBoost models will be available in just a few weeks and will come standard with 19-inch wheels, paddle-shifters, all-wheel-drive and auto highbeam HID headlamps. Externally, the MKS EcoBoost features a revised body kit and unique badging. Later this year a MKS Appearance Package will be made available, featuring 20-inch wheels and a revised body kit. No pricing has been announced for the MKS Appearance Package.



05/15, 10:03 AM
posted by:
mayer_ray_nagin
about 8k too much. I suppose relatively the 2010 SHO is the better deal since it is only 5k too much
05/15, 10:04 AM
posted by:
carstuff
Kinda expensive. $48k.
Gas mileage is pretty good for 355 hp at 16/25.
Compare to CTS with 304hp at 17/26.
CTS is $38k but this eco model probably has a bunch more options.
05/15, 10:08 AM
posted by:
Fletch
Too expensive, but this motor should put out 400/400 with a chip, exhaust and get the same fuel economy. Where is the Fusion GT with this motor and a 6 speed manual box?
05/15, 10:13 AM
posted by:
Bubs Solo
With incentives the way they are today. My dollar is on these thing being 5-7k less in a few months.
05/15, 10:29 AM
posted by:
DenverGuy217
I can’t recall ever seeing a 2009 MKS on the road. Only at the dealer’s lots. Yet I see quite a few CTSs being driven.
05/15, 10:40 AM
posted by:
Apolus
@DenverGuy217: I see no less than 10 a day without looking for them specifically. They are pretty popular where I live. I’m sure ‘ll see the eco-boost version of it out and about as well.
05/15, 10:44 AM
posted by:
bigs4610
as previously stated
its overpriced, but the twin turbo sure is a very nice setup
05/15, 10:59 AM
posted by:
JakeK66
@Bubs Solo -
More like $10-15k… I remember looking to buy a LS that stickered for S42k for around S24k when all was said and done. Good thing I didn’t, it was only worth $15k when I would have drove it off the lot.
05/15, 11:06 AM
posted by:
TornadoGTI
It does seem a bit expensive but no one EVER pays MSRP for an American car these days. It will surely be selling for well under $45k. Which I think is modest. Also, the CTS is MUCH smaller than this car. The CTS compares better with the upcomming/newly released MKZ.
Seeing that I live in SE Michigan, I see a ton of these and every other BRAND new American car for that matter. I have already seen 2 SHO’s at the grocery store. I do like this car but I am sick of it already. Heck I even saw my 3rd Ford Fiesta last night. Too many Big 3 engineers where I live. Its like a hot-bed for future jobs loss… sorry guys
05/15, 11:06 AM
posted by:
DetroitWatcher
I wonder how much better its MPG would be if it didn’t have that heavy AWD system. (Though it would probably have crazy torque steer.)
05/15, 11:07 AM
posted by:
American_Cars_Crap
Ford still thinks Lincoln is some prestige brand everyone desires to own one day in their lives. Ford needs a good smack in the head and wake up so that it can realise that lincoln is a joke and at $48k this car is an absolute rip off when you look at what kind of great and more reliable cars you can get for cheaper. I would much rather get an Infiniti G37 sedan with a 7 speed, and is almost $10k less! and looks way better than this dolled up ford fusion. You can even get a beautiful Audi A6 with a 350hp V8 for just $3k more and you get a way better car. Anyone who buys this lincoln is a total idiot.
05/15, 11:23 AM
posted by:
greg
ACC – From your handle we all know how BIAS you are so your opinion does NOT count! An Infinity G37 is tiny compared to the MKS and looks like a blob, the previous version was nicer, maybe thats why it isn’t selling well.
The early reviews today of driving MKS EcoBoost have been awesome with exceptional performance vs. V8. For people “in this market” the MKS-EB will be a very compelling buy vs. like-size Lexus, BMW, MB, Audi and Caddy. The EB drivetrain will also prove higher residual value for Ford because its exclusive!
05/15, 11:23 AM
posted by:
Bimmer
American_Cars_Crap,
you’re moron. MKZ is Lincoln’s twin of Fusion. And who needs a ‘fancy Nissan’ if one can drive a car every automaker trying to copy? Yes, I’m talking about 3-Series BMW. A6 may be beautiful, but I’m pretty sure parts and maintenance for it will cost a lot more then for MKS.
05/15, 11:30 AM
posted by:
DetroitWatcher
$48 is a lot of money, but cars in general have pretty high sticker prices now-a-days. Acccords and Malibu’s can get optioned up into the low $30k’s, no?
05/15, 11:40 AM
posted by:
strongbad
Too expensive. I think it has to be on par with Lexus for fit/finish/features, but cost less. And it doesn’t. Cause otherwise, its a really nice car. I saw it in person and would consider it, but that price is just too close to many other options with higher resale and clout. I also think the car just ’sits’ a little to high. I can’t tell what it is, but it needs to be just a touch sleeker in profile. It always looks like its up on its haunches.
Still, really nice car.
05/15, 12:15 PM
posted by:
A4
American Cars Crap,
I agree with Bimmer,
you’re a moron.
I’m an Audi proponent and I have to say I think this is a better engine than VWAG’s 4.2 in the A6. However the 3.0T Supercharged on the other hand… i’ll take one of those over it anyday… in S4 guise with a 6-speed.
05/15, 12:21 PM
posted by:
Dwide Schrude
greg & Bimmer both make excellent points. Yes, infinity and audi both produce quality vehicles, but how do you compare the G37 and an A6 to an MKS? I guess if you think this is just a “dolled up fusion” that almost makes sense. Seriously though, this is a nice car, its a lincoln with the SHO engine. It will include features such as adaptive cruise and BLIS. All this considered the price isn’t that far out of line.
05/15, 12:21 PM
posted by:
Robert
@strongbad – It, in fact, tops Lexus on features and by all accounts matches them on fit and finish for less money. I don’t know how much you think a Lexus GS460 costs these days, but it ain’t cheap. A fully loaded GS460 will run you almost $62k (2009 prices). A fully loaded MKS with Ecoboost will run you $57k. Except in the MKS you get extra active safety features and self-parking capability. You get 20″ wheels to the Lexus’ 18. You get the best in-car electronics package in SYNC and Ford’s content-rich Navigation systems. All of that in a car that will get to 60 faster, probably handle better and has more interior room. The warranties are basically on par, and if the Ecoboost MKS is anything like Lincoln’s recent products, it will be a relatively trouble-free life for your vehicle.
05/15, 12:25 PM
posted by:
Lariat Luxury Locomotive Liner No.3
This is not a bad car. It’s just not a $48K car, more like $40K car. Lots of elderly folks starting to drive them on the road though. And when are the Big 1 going to cease using chrome?
05/15, 12:39 PM
posted by:
ninetysixvert
Ford’s trying to turn Lincoln around, and they’ve done a great job with this car. If Ford could push the whole line-up one step higher, this car could command that MSRP. I give it a nod as a great car, and I would bet it’s a real luxury performance sedan, but the MSRP should be around $40k, not closer to $50k.
05/15, 12:48 PM
posted by:
Borat
I’d say this pricing is as optimistic as prediction of economic recovery for this year. Since nobody payed list price for Ford vehicles since 1929, this price has no bearing on the market of Ford intentions to sell those cars.
05/15, 12:49 PM
posted by:
hummah
If it was a comparable twin turbo Lexus people would say that’s a great deal. Unfortunately this car will be perceived as a Ford with different trim.
Even though Lexus is just Toyota with different trim, they have done such a good job of being a distinctly different car company that people rarely even make the association when considering the price of a Lexus.
05/15, 1:45 PM
posted by:
schumann
Great car! I liked the new instruments and this nice combination of tobacco/black in the interior.
05/15, 2:43 PM
posted by:
leftwingagenda
seems too expensive at first blush…and i’m also in the “please stop with the chrome, already” camp…but it sound like it’d be nice…those are more like caddy numbers, as far as price goes…although to be honest i don’t follow the lincoln division that closely…
g37s and 3-series are on a different scale size-wise, seems to me…if i had 40k to blow on a car i’d be looking harder at the smaller sedans, just my preference, but if this is a real lexus-fighter then good for ford…
05/15, 2:44 PM
posted by:
bigp
well this is what i have been waiting ford.. fords with the power to push the others aside..,.
it about time …
05/15, 2:53 PM
posted by:
Borat
hummah, all Toyotas are FWD all of Lexus (except one) are RWD. How are they same cars, except one?
05/15, 2:54 PM
posted by:
A4
Wanna know why that is hummah? because lexus buyers are uneducated geriatrics or badge-bangers. Not saying one way or the other for lincoln buyers, but Robert was right, this thing spanks a GS460 and makes it call it daddy.
05/15, 3:31 PM
posted by:
Car_Fanatic
The front ls good, but the back looks like they gave up.
05/15, 3:48 PM
posted by:
ricky_b
Hope for their sakes that rebates come quickly. That’s a really steep price range for something based on the old Volvo S80 platform (not even the new platform). They should have started this version in the $43-43k range, not $47.7k And the styling is boring, esp on the inside; too generic all around. At least the Volvo cousin has a more distinct look.
Is it me or do the fuel numbers on the ECO Boost not make a whole lot of sense? Compared to the Yamaha V8 in the S80, this powertrain is only a couple of mpg better. I thought the point of these turbo platforms was to get the performance of more displacement/ cylinders whiel giving more significant mileage. It would have impressed me more if Ford could have managed this output while getting more like 18/26-27
05/15, 3:51 PM
posted by:
greg
What Ford has here with EcoBoost in a Lincoln (MKS, MKT) is an EXCLUSIVE offering. When you have something no one else has you can charge a premium in a premium platform and turn a nice profit.
Smoother power delivery than a V8 with the economy of a V6 and AWD traction and security in a highend sedan and cuv spells success for Ford and nice upscale re-positioning for Lincoln. This will help Ford turn a profit a lot sooner than most people think, not 2011 but late 2009 thanks to EcoBoost!
05/15, 4:06 PM
posted by:
foamypirate
Curious, 355HP from a 3.5L V6 rated at 16/25; yet the Camaro’s 6.2L 425HP V8 is rated at 16/25…
05/15, 4:46 PM
posted by:
MinisterPumpkin
MKS being 400lb heavier (4300lb vs 3900lb) and 8in taller (61.6in vs 53in) than the camaro and having awd probably lowers its gas mileage.
05/15, 5:22 PM
posted by:
Bankruptcy2009
American_Cars_Crap You must be the Rep from Bimmer or Audi. and you sir are a Nazi
05/15, 6:03 PM
posted by:
JakeK66
@American_Cars_Crap –
Question – where can you buy a new A6 4.2 for $50k? The base one is $60k before options…I like the A6, but there is no question which is more reasonable – the MKS.
05/15, 6:11 PM
posted by:
Blakkarr
Considering that FORD seems to be aiming, at least in the immediate term, at ACURA, which recently scrapped their RWD platform ambitions, and the premium that is being asked for what are essentially dressed Accords, FORD is not making that big an error asking almost $50K for their top MKS.
I would however recommend that FORD just double down and at least ship a re-skinned FALCON as a LINCOLN. SOMETHING… ANYTHING… FORD is so far behind CADILLAC in their efforts to compete with Germany… and S.Korea it is really aggravating and embarrassing.
Just as with GM, FORD is sitting on an arsenal of winning cars and is doing nothing with them.
A Car like the MKS would make a great MERCURY, while doing something with the FALCON would build a great LINCOLN until a new purpose made platform can be developed and deployed.
They spent the money to build them they should get their money’s worth, especially now that they can’t afford they don’t need to.
As for F/econ, The V6 is one of the strangest engines around for F/econ. Almost really no one knows how to get high horsepower and high F/econ out of one at the same time. Not the Europeans, not the Japanese or the S.Koreans.
The big myth is that smaller displacement and fewer cylinders automatically means gets better F/econ. Until my dad wrecked his 1987 LINCOLN MKVII(7), last year, he could average about 22 MPG. Not bad for a 20+ year old car. Of course, he babied that car like a collector… Though that didn’t stop him from burning some rubber now and then. That 5.0L V8 got better F/econ than last year’s Turbo-boosted Fours from Japan. DETROIT figured out decades ago that if you gear the Transmission right you can get better F/econ from a monster V8 than a HO V6.
But today people turn their noses up at V8s because they think they waste gas. That thinking has led to a generation of non-thinking car-noobs and “don’t cares” who honestly think that all their problems will be solved with smaller engines.
Here’s an easy question, which wheel will turn longer, the light weight wheel or the heavyweight wheel, assuming the same amount of force? The Heavy wheel. The bigger engine will not spool down as easily so it does not have to work as hard to keep spinning. With proper gearing, the engine does not have to spool up as hard to get going from a stop preventing the F/econ from bottoming out, something a smaller, lighter engine has to work harder at because it is moving a heavier car and/or drivetrain. Using this, a large V8 can pull at least equal F/econ as a less powerful V6 and that same V6 could do even better.
The answer is in the Transmission. If a 21 year old, 3800-pound, car with the aerodynamics of a handsome brick, and the lower F/econ standards of the mid to late 1980s could manage the average the low the mid 20s in mpg from a driver who has an admitted lead foot, then the answer is gearing. FORD needs to optimize their transmissions more than trying to rely strictly on smaller engines. Working equally on both is ideal.
Seriously, if they can still wring 21-23mpg out of an F-150 with a V8, then getting 28-32mpg from a TT V6 in a mid-sized to large sedan should be a fine piece of cake.
05/15, 9:58 PM
posted by:
maxcar
$$$
05/15, 10:25 PM
posted by:
Architect
This appears to be a very nice vehicle for Ford – certainly a strong effort at raising the bar of Lincoln (which should have been given this attention back when PAG was in play at Ford). Very attractive, nice powerplant…here’s hoping they’re successful in earning respect for Lincoln.
I concur however that they’d better have a convincing product at this price point – seems a little high, but it may just be I haven’t shopped the “appropriate” competitors….however, the interior is a strong point to me. Love the chocolate seats and dash with the black.
05/15, 11:07 PM
posted by:
tyler_is_aero_tt
Meh, it needs a redesign already. I would so rather get the 2010 Taurus SHO. That thing stands out, in a good way.
05/16, 12:17 PM
posted by:
shane train
That’s bit of a tall tab.
That rear end is totally anonymous. Too bad, because the front is distinctive.
05/16, 12:29 PM
posted by:
DetroitWatcher
Despite its nice interior, and engine (which, from the reviewed I’ve read, is a winner), the MKS just isn’t a breakthrough design. Too synthetic, perhaps in the same vein as a Lexus GS. They need a really defining product, much in the same way that the CTS defined Cadillac.
05/16, 1:02 PM
posted by:
RaineMan
Practically $50k for THAT? Give me a break…
05/16, 4:30 PM
posted by:
shane train
BMW design really likes that rear window. They want to know if they can borrow it.
05/16, 4:52 PM
posted by:
elviososa
Ford….are you serious??? Are you trying to kill yourself?
05/16, 5:02 PM
posted by:
jayjc08
Lexus GS450 RWD- $53,470 base price
Infiniti M45 RWD- $52,150 base price
BMW 535i turbo- $51,100 base price
Mercedes E-550 sport- $57,800 base price
All of you will continue to complain about pricing, despite this being a more powerful, larger and better optioned vehicle than all of the vehicles I just mentioned, aside from the Merc…
05/16, 6:40 PM
posted by:
wbent
I gotta say I am not a fan of the MKS, I found the interior to be too deep, the dash seems confused with differing shapes and materials, road noise was……not up to Lincoln statndard, styling to be blah. Maybe the Eco-boost will help but I have a hard time presenting the car. For you naysayer’s Lincoln as a division is profitable and is in the top for quality, despite this car
05/16, 6:44 PM
posted by:
RaineMan
I’m sorry… but I just don’t see Lincoln, the same company that made my grandfather’s Town Car, as being in the same league as Lexus, Infiniti, BMW, or Mercedes.
05/16, 8:20 PM
posted by:
jayjc08
Why not? Aside from being FWD standard, there’s no reason why the MKS shouldn’t compete with the likes of Lexus, Infiniti, BMW or Mercedes. In terms of tech and options for the price it’s a bargain compared to those offerings. In terms of design, it’s a very good car. I looked at one at the dealer yesterday, and they look extremely good, and so does the interior. I would make it akin to the Cadillac CTS, only more subtle. It’s AWD system I’ve read is just as good as Lexus’s in Infiniti’s, but I have yet to just drive one.
And in terms of quality, it’s in many ways better than the Mercedes of the recent past that I’ve driven.
So is it because of your grandpa’s Town Car, or because of the car itself that you wouldn’t consider it a competitor to some that I mentioned? Because if I remember right, pretty much everyone on this board including you and me have stated that GM is in no way similar to quality and image 10 years ago. I don’t think being driven by a crowd of 80 year old’s is as bad as being a bargain basement car, so maybe you shouldn’t judge this by it’s badge either.
My 2 cents
05/17, 2:56 AM
posted by:
A4
jayjc08, you should have put the MSRPs for vehicles like the M45x, 535xi, and Merc 4-matic. This is AWD.
05/17, 4:31 PM
posted by:
shane train
Lincoln needs to do something to define it’s styling language. There can’t be any more copy-paste grilles. This is just a standard looking sedan.
I hate to use the word “gimmick”, but frankly, there needs to be something unique happening to get some attention. And a gimmick, or a highly distinctive styling gesture is what they need.
Like, think Cadillac. Upright headlamp clusters, wide grilles, tall thin taillights, fairly high waistline, wide third brake light….
BMW- Grilles, halo headlamps, Hofmeister kink, “flame surface”, even the blue propeller is distinctive etc.
Saab- Aero grille, Hockey stick windows, wraparound windshield.
What makes you think “Lincoln”? Not very much right now, to be honest.
05/18, 4:08 AM
posted by:
A4
i hate to bust up your arguement shane.. but you complained about their corporate grille and then cite BMW and Saab’s corporate grilles as good design ideas…
05/18, 9:45 AM
posted by:
shane train
A4- I didn’t call them “good” design ideas. I just said that they’re immediately recognizable. Things don’t always have to be good to be distinctive. And being distinctive is really important.
If you saw a BMW or a Saab with a grille that wasn’t a BMW or Saab grille, you’d know right away.
I mean, grilles are one of the most used methods of brand imaging that isn’t a badge or letters.
You won’t confuse a Dodge Ram for a Chevy Silverado or an F-150, would you?
So the grilles on BMW and Saab may not be good design ideas, but they’re good marketing ideas. And good branding ideas.
05/18, 3:51 PM
posted by:
02WRXPSM
56K will get you a used M5 in my area, just 3-5 years old. M5 = done.
05/18, 4:54 PM
posted by:
sal500
A lot of un informed people commenting on here especially regarding the price. Have you looked at the market competion? A comparible 535xi is 55K, E550 is in the same range, lexus GS is higher(and ugly). And a CTS is not even in the same league-it competes with a MKZ. And besides reading reviews from hack reporters, have you ever sat inside the MKS or driven it? It blows the competiton away in comfort, safety, features, technology & size. And thats with the NA V6! 270 hp is plenty of power….unless you’re planning of racing the car! Get a grip people, and get back to reality! And look around and see what kind of luxury car you get for 47K.