I like Lincoln even though they are fancy Fords at this point. I always thought that Ford took them for granted. I think that they are great comp for the other american brands and may be comp for the Japanese brands when they prove their worth.
Mercury will probably die if Ford doesnt smarten up and get their Euro products over here and just re badge them like GM is doing

Damn, I agree with you. I gotta go to lunch.

Not surprising as Lincoln has differentiated itself more from Ford branded vehicles more so than Mercury. 1115 has it right.

yup, bang on.

Come on now just put a 5.4L Triton in the Town Car to further distinguish yourselves.

who is 1115???

Elvio, if you don’t know who 1115 is, don’t worry, you will and probably regret ever asking that question.

Yeah soon any brand will surpass Mercury’s sales when it hits the big ZERO! R.I.P.

Thanks Sharpie

Do you need any further confirmation that FoMoCo has yanked out Mercury’s feeding tube? Nothing in the pipeline.

So Lincoln’s big push in sales come from the MKX, which is essentially a glamorized Ford Edge (a vehicle that would have idealistically be offered as a Mercury in the past). Would Mercury’s sales be stronger than Lincoln’s sales if the MKX would have carried a waterfall grille and Mercury badge.

This is the biggest problem with Ford’s U.S. brands’ lineups. They cannibalize each other instead of helping the corporation gain market share. If Lincoln was properly positioned in the luxury market with appropriate products, then it might be making an impact in the luxury market instead of stealing Mercury’s sales in the near luxury segment. I just don’t see much of a future for Mercury. They are being squeezed out of the market from below and above by their brand siblings.

It’s just sad Ford couldn’t have gotten their act together to prevent this problem from happening.

mercury, we hardly knew ye!

“yanked out Mercury’s feeding tube?” Good way to put it, TomF.

mazdaman: “If Lincoln was properly positioned in the luxury market ….”
It used to be, but know it’s faux-luxury. Like a better-built A—a with a real engine.

LOL @ JJT you wish Mercury had half the style performance or luxury of Acura
I would expect a janitor who drives a Tempo to say that

Look what happens when they offer better products. Do the same for Mercury and its sales will jump too! So simple….. If FoMoCo can’t sustain three distinct auto divisions in the worlds greatest auto market, there is something very, very wrong with management.

Just read where Mercury outsold the following makes in November: Acura; Mini; Mitsubishi; Porsche; Saab; Volvo; Audi; Infinity & Jaguar. Not too shabby for a warmed over Ford! Mercury used to have a performance attitude: ‘63 & ‘64 Marauders won the Pikes Peak races; ‘60′ & ’70’s Woods Brothers Mercurys dominated NASCAR Super Speedway races (everyone else raced for 2nd); ‘67 Cougar (1st year) almost outsold ‘67 Camaro (its 1st year); Cougars won several TransAm races and Cougar Eliminators won many a street fight; the very first flip-top funny cars were factory backed 1966 Mercury Cyclones powered by blown 427 SOHC Hemi-Ford V8’s; 1958 Mercurys could be had with America’s most powerful V8 of the time; Dyno Don Nicholson and Fast Eddie Schartman tore up many a drag strip in 427 powered AFX ‘64 & ‘65 Comets, and those ’50’s James Dean and Led Sled Mercs are still the hottest set-up in the hot rod world. Mercurys always had a “fast” attitude until the 70’s, when they became mini-Lincolns. In fact, the 1965 Mercury Park Lane won Car Life’s Car of the Year! FoMoCo just needs to get Mercury back on track and folks will flock to the sign of the Cat!

Fleming:
Good info. In the early 50’s the first Nascar strictly stock division race was made up from Buick, Cadillac, Chrysler, Ford, Hudson, Kaiser, Lincoln, Olds and Mercury. What a hoot.

Great. Let’s kill Mercury already and be done with it. Yes I know it’ll cost a lot of money and all that, but sometimes to remove a tumor you just gotta do it the hard way.

Wait, pardon my ****ing ignorance, but doesn’t Mercury sell one model, the Milan? How hard can it be to beat sales of one car getting thrashed in the midsize sedan segment when you have 5 cars by Lincoln?

I don’t give a rat’s ass what mercury has,compared to Honda’s faux-luxury division. Half the style? Half of 0=0. half the performance? Pretty good for a corolla. Half the Luxury?
That would make it a trabant.

But to be truthful,tripleonefluffer,I was referring to Lincoln as faux-luxury,though I do see your point that Mercury is a better comparison for Lackura.

I drove a toyota when I was a janitor. Fortunately,I worked in my neighborhood,so when it died at 84K,I was within bike-riding distance.

No Toyota Corolla dies at 84k. No Honda Civic dies at 91k and no janitor drives a Honda or Toyota
They drive Buicks and Tempo’s

“Lincoln’s U.S. sales rose 14.7% through October to 112,678 vehicles.”

the whole division sold that much!? crappy cars like the avenger sell more than that and thats gonna get cancelled. and that was more than Mercury…man its a amazing how crappy ford management is..

And no fluffer drives a luxury car.
They drive “A—-s”‘

While you’re looking for new insults and misinformation to post up here (your old one’s [sic] don’t work), feel free to figure out apostrophes.

new insults ?? tripleonefluffer? LOL
You are a janitor no insults needed Ill call you if I need something Now clean up this pile of **** ..oops thats an american car I get them confused sometime

Not working, fluffer.
And your “piece of **** … american car?” That was like a Darrick Martin brick.

fluffer not workin

Out of the Ford-Lincoln-Mercury trio, I like Lincoln’s potential the best. However, the last thing Lincoln needs is to be targeted as a volume brand. Luxury. Luxury. Luxury.

You’re not workin’? I knew it, the blue pill.

CA36: yeah, but somehow, Ford let Lincoln slip