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Lincoln takes 8,600 orders for not yet launched MKS

06/02/2008, 11:46 AM

By paulee

Despite the fact that Lincoln’s first unique-looking car since the LS bowed for the 2000 model year isn’t due to arrive at dealerships until the end of the month, Lincoln dealers from across the country already pre-sold 8,600 MKS sedans. The new car is expected to be a make-it or break-it vehicle for the luxury brand, which recently only had what many see as dressed-up, more costly Ford products to sell.

“When you look at the Lincolns they have today and what this car represents, there’s no question it’s a game-changer,” said analyst Erich Merkle of IRN Inc in a Detroit News report. Part of the reason the car is selling already has to do with Ford’s marketing of the vehicle. At last November’s Los Angeles auto show, the automaker laid out its cards on the table, announcing the cost of the base car, at about $38,000, and the pricing of its options. More recently, the MKS made stops at over 300 of the biggest Lincoln dealership to train sales staff and tantalize customers.

The new flagship will also have the difficult mission of attracting younger customers, with Ford hoping to lower the average age of the current flagship buyer, at 72 for the Town Car, to 45 for the MKS. Helping the cause is a high level of technology and content, including the Microsoft-developed Sync multimedia connectivity system, a keyless entry system, and available all-wheel drive system.

Based on the same platform as the Ford Taurus, the MKS will not bear any resemblance to other models in the Ford family. “Everything you can see, feel and touch is unique to Lincoln,” said IRN Inc. analyst Erich Merkle.

The flagship will not offer a V8 engine, instead making do with a 3.7-liter V6 that also does duty in the Mazda CX-9 SUV, where it makes 273hp. Some time next year, a twin-turbo version of the engine dubbed Ecotec mated to an all-wheel drive system should provide as much as 400 horsepower.

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06/02, 11:54 AM

posted by:

renzogtr

“Lincolns they have today and what this car represents, there’s no question it’s a game-changer” (America is waking up)

This is ture seeing these things on the Raod gives me hope that we are on or way in America

Lincoln seems to get it even though I hope they offer a variety of Powerplants……

06/02, 12:02 PM

posted by:

04focus

gah, LLN, it’s ecoboost. ecotec is the GM I4.

06/02, 12:10 PM

posted by:

tripleonefive

I like I like Lincoln needs this car to really compete with the likes of Caddy and the Japanese Luxo brands
I think it will do well
After all who is buying Navigators anymore ? MKX yes but Navigator NOOOO

06/02, 12:14 PM

posted by:

DeansterTJ

The auto mags universally hate this car, but I think it looks nice. I’m a big fan of Lincoln – the NAvigator is one of the slickest rides I have ever seen, and the old Continental is a star.

06/02, 12:33 PM

posted by:

enthusiast89

So this is basically a rebadged taurus with an ever so slightly larger engine, a remudled exterior and a slightly more luxurious interior. An ever so small step away from selling rebadged fords…should have been rwd v6 with awd and a 350+ hp 4.6 v8/ twin tubrbo 3.5 v6 as options from the get go to be a real contender.

06/02, 1:10 PM

posted by:

RSPINAJR

They will sell and the car look pretty good in person – For the sake of the brand, lets hope they dont just let it die they way they did the LS which was an amazing car

06/02, 1:15 PM

posted by:

Astonman12

Isn’t the twin-turbo V6 that Ford is producing called EcoBoost. Ecotec is a GM engine I think. LLN, get your facts right!

06/02, 1:18 PM

posted by:

cookie4me

Good for Lincoln. A lot better than GM re-badging an Aveo for Pontiac.

06/02, 2:08 PM

posted by:

jimmy8

Being built on the Taurus platform does NOT mean that it is a rebadged Taurus. Even if it were, the Taurus is a great car. It may not look great, but is one of the safest cars in America. The Taurus platform was derived from a Volvo platform, so does that mean Ford is selling rebadged Volvo’s? This car is a real looker and the technology available in this car is not available in anything in its price range. Sirius Travel Link, SYNC, AWD, THX Audio, Adaptive Cruise Control, Rain Sensing Wipers, Forwrd Sensing System, Intelligent access and push button starting, the list goes on not to mention all of the safety features.

06/02, 3:23 PM

posted by:

t-ak-box

It’s funny I still see the Camouflage models of this car testing on Beverly Glen. Also they seem to be testing the Focus and Flex and some truck now and then.

06/02, 4:32 PM

posted by:

NoNameDenton1

I will wait for the twin turbo version to see if it really could outrun a BMW 5 series. I really hope that the next Ford Falcon platform underpins a Town Car replacment, because that car is so ancient.

06/02, 5:11 PM

posted by:

lamboz get a life

Good for Lincoln. This is a good looking car even though Automobile “BMW, Honda, Toyota, Lambo” Magazine ripped on it a few months back.

06/02, 5:43 PM

posted by:

NoNameDenton1

I read that article Lamboz, you are right, it was really unfair towards this car.

06/02, 5:53 PM

posted by:

JoshyLofty

i’m 21 & even i’d drive this lincoln… in twinturbo form ;)

06/02, 6:06 PM

posted by:

Fleming in Tennessee

My Dads ‘04 Town Car is a great ride and he has gotten 32mpg on the highway and you can carry 5 or 6 bodies in that huge trunk. The Town Car is not a bad car, but it is not for everyone. This new MKS just might be right on target. All auto makers reskin chassis for different models, i.e. Altima/Infinity; Camrey/Lexus.

06/02, 6:09 PM

posted by:

TomF

Is this going to be another deal like with the LS, where they launch a game-changer, let it sit out there absoutely unchanged for about five model years, then can it and start developing another game-changer?

They could have made the LS into a franchise nameplate with a little TLC. I just don’t understand these people.

06/02, 7:22 PM

posted by:

Need4SSpeed

These are driving all around Dearborn, I see one almost every day. Actually one of my employers pre-ordered one. He ordered it in black. Kinda cool he was telling me that the paint has glass granules in it that give it that really glossy look, but not quite metallic…

06/02, 8:49 PM

posted by:

bolex

impressive. im actually looking forward seeing ‘em. whats funny is the original target market was 72?! holy **** people that age shouldnt even be driving so why would Ford let that go so long! lol too funny

06/02, 9:17 PM

posted by:

NoNameDenton1

Do you have a right to tell people at what age they should stop driving? I know many people that age who are better drivers then most teenagers and 20 something year olds.

06/02, 9:50 PM

posted by:

bolex

NoNameDenton, i wish i could for everyones safety. teenagers? there just like seior citizens with too much energy. just as bad. plus a recent article – here on LLN – suggested the same. not only that, just 2 months ago an elderly gentleman (65-70) parked his car right on top of my buddys car, and didnt even realize it.. look lets face it teens cant control there instincts and the elderly lose instincts. so what you 70? didnt mean to offend you.

06/02, 10:46 PM

posted by:

NoNameDenton1

No, I am younger then 70, I just believe that no one has the right to take away something so important as driving because of age. You also skipped what I said about 20 somethings who are also bad drivers, you find them in every age group.

06/02, 11:16 PM

posted by:

bolex

yup teens are a riskier bunch, especially since they can afford to tune there ricers to 400hp as they live at home. i forgot to mention that my comment on ‘72 yr old’ is a flaw in Fords marketing while Toyota aims at 16 yr olds. and by the time i get to that point (70’s) i’d be damned if someone wanted to take the keys from my hand too…so like i said, no offense intended…’OldManDenton’..haha.. im kidding .

06/02, 11:16 PM

posted by:

NoNameDenton1

The average age of someone buying a Toyota is higher then you think.

06/03, 3:06 PM

posted by:

bigp

yes now everone will see how good the platform the 500 was. the video awd mks ecoboost has racing the sts di and 535i and it was the nice to see the big lincoln out in front. its on youtube and was put on by ford showing how the ecoboost was going to work out

 
 
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