Lincoln will continue to us an alphabetic naming scheme for future models, Ford executives say. Ford’s luxury division switched to models names beginning with MK two years ago. Some critics say the naming system is confusing and Ford executives have even been know to get them mixed up.
Ford’s CEO, Alan Mulally, has criticized the automaker for switching vehicle names too quickly, such as with the Ford Taurus . When Automotive News asked Mulally if the upcoming MKS sedan would ditch its alphabetic name for the Continental nameplate, he said: “Those are interesting possibilities. We’ll see. But consistency of purpose is really important.”
Despite the company’s new naming strategy, there are no plans to re-name the Lincoln Navigator .
Lincoln is expected to get a large crossover vehicle in 2009 — based on the Ford Flex — that will follow the current MK naming strategy.
