Comments on: Lincoln to stick with alphabetic naming scheme http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html Car news, reviews, and specs for the auto-industry Sun, 21 Mar 2010 19:51:30 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-349929 jackjimturkey Mon, 07 Jan 2008 17:39:35 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-349929 http://www.latimes.com/business/la-fi-garage5jan05,1,7541183.story?coll=la-headlines-business http://www.latimes.com/business/la-fi-garage5jan05,1,7541183.story?coll=la-headlines-business

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345751 jackjimturkey Tue, 11 Dec 2007 17:09:24 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345751 Swerve: Mercury will die, not Lincoln Swerve: Mercury will die, not Lincoln

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345750 jackjimturkey Tue, 11 Dec 2007 17:08:55 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345750 Edsel Edsel

]]> By: SwerveEarly http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345713 SwerveEarly Tue, 11 Dec 2007 15:53:04 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345713 They will be easier to forget when Lincoln dies off. They will be easier to forget when Lincoln dies off.

]]> By: johnnycanuck http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345650 johnnycanuck Tue, 11 Dec 2007 01:41:26 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345650 ...you forgot the Pinto jjt. Surely that must have been considered by the Ford brass before the new Focus was unveiled. …you forgot the Pinto jjt. Surely that must have been considered by the Ford brass before the new Focus was unveiled.

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345646 jackjimturkey Tue, 11 Dec 2007 01:27:37 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345646 Johnny, I agree. What's next? Granada? Maverick? Johnny, I agree.
What’s next? Granada? Maverick?

]]> By: johnnycanuck http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345643 johnnycanuck Tue, 11 Dec 2007 01:20:44 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345643 Do you guys get the Lincoln Zephyr down there? Bringing back that name just blew me away. It's like Ford thought all those good folks who've been living in their bomb shelters for the last 30 years and finally couldn't find any more parts to keep their '78 Zephyr/Fairmont glued together would be running like a crazed herd to finally get a new one. I mean, if you thought bringing back the Taurus name was a goofy idea... Do you guys get the Lincoln Zephyr down there? Bringing back that name just blew me away. It’s like Ford thought all those good folks who’ve been living in their bomb shelters for the last 30 years and finally couldn’t find any more parts to keep their ‘78 Zephyr/Fairmont glued together would be running like a crazed herd to finally get a new one. I mean, if you thought bringing back the Taurus name was a goofy idea…

]]> By: TOZO http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345631 TOZO Tue, 11 Dec 2007 00:19:56 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345631 Forget MK. Call them MC. Like McX, McS, McZ. See, like those cars are mackdaddies or something. Forget MK. Call them MC. Like McX, McS, McZ. See, like those cars are mackdaddies or something.

]]> By: ambalanche http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345610 ambalanche Mon, 10 Dec 2007 23:15:04 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345610 I can understand Mulley wanting to be consistant and not change names too quickly, but this MK business is just plain stupid! I'm an enthusiast and get them confused!! I can understand Mulley wanting to be consistant and not change names too quickly, but this MK business is just plain stupid! I’m an enthusiast and get them confused!!

]]> By: C6Racer http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345573 C6Racer Mon, 10 Dec 2007 21:19:25 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345573 Amen to that, Commodore. Amen to that, Commodore.

]]> By: Robert http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345548 Robert Mon, 10 Dec 2007 20:50:17 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345548 I don't think this system precludes the possibility of bringing back the Continental name. Right now, Lincoln has nothing to put the Continental name on. In 3-4 years when their new RWD platform launches, they might. And if it isn't the name of the car, it may very well be a trim level. Honestly, Continental is the only name Lincoln has besides Navigator. I think alphanumeric nomenclature is probably best in Lincoln's case. BTW, the MKS is a unique Lincoln product. It shares almost nothing with the Taurus/Sable other than a basic suspension design. The MK(?) 7-pass crossover won't share anything with the Flex either. The body, engine, skin and most of the parts of both are unique to Lincoln. I don’t think this system precludes the possibility of bringing back the Continental name. Right now, Lincoln has nothing to put the Continental name on. In 3-4 years when their new RWD platform launches, they might. And if it isn’t the name of the car, it may very well be a trim level. Honestly, Continental is the only name Lincoln has besides Navigator. I think alphanumeric nomenclature is probably best in Lincoln’s case.

BTW, the MKS is a unique Lincoln product. It shares almost nothing with the Taurus/Sable other than a basic suspension design. The MK(?) 7-pass crossover won’t share anything with the Flex either. The body, engine, skin and most of the parts of both are unique to Lincoln.

]]> By: 67_L-88 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345547 67_L-88 Mon, 10 Dec 2007 20:49:57 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345547 Is ford even trying anymore? Is ford even trying anymore?

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345540 jackjimturkey Mon, 10 Dec 2007 20:42:04 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345540 R-Head: Dennis K. Must be a skilled cunnilinguist, or she needed a green card. Doesn't add up on the face. sd650: maybe they'll pull "B," "M" and "W" out of the hat scar: You're right, but Five Hundred sounded like a knockoff of 300, and the latter is a much nicer car. R-Head: Dennis K. Must be a skilled cunnilinguist, or she needed a green card. Doesn’t add up on the face.

sd650: maybe they’ll pull “B,” “M” and “W” out of the hat

scar: You’re right, but Five Hundred sounded like a knockoff of 300, and the latter is a much nicer car.

]]> By: Scarface03 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345537 Scarface03 Mon, 10 Dec 2007 20:33:12 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345537 "Name recognition" as a concept should always be considered, but any name is only as good as it's worth in the marketplace. When the 6-series came out, BMW announced that the even-numbered series would be coupes and the odd-numbered series would be sedans. Still, they decided not to tinker with the 3-series coupe because of the name recognition. Who wants to buy a new "M4" anyway? Sounds like Lincoln isn’t dumb enough to rename the Navigator. I personally don’t think it was a marketing fiasco to rename the Taurus something else, because when it left the market, the Taurus was synonymous with crappy Hertz rentals. Ford just should have named it something more inspired than “Five Hundred.” With Lincoln, isn’t it the case of, what’s done is done, just don’t make it worse? Two years ago, there was a debate whether MKZ would be the M-K-Z or the Mark Z; I think it started as the Mark Z, and then they changed it to the M-K-Z. Who knows what it is now. Alphanumeric names are what’s in. Stick with the MK nomenclature (but leave Navigator alone) and *build* a brand. “Name recognition” as a concept should always be considered, but any name is only as good as it’s worth in the marketplace. When the 6-series came out, BMW announced that the even-numbered series would be coupes and the odd-numbered series would be sedans. Still, they decided not to tinker with the 3-series coupe because of the name recognition. Who wants to buy a new “M4″ anyway? Sounds like Lincoln isn’t dumb enough to rename the Navigator.

I personally don’t think it was a marketing fiasco to rename the Taurus something else, because when it left the market, the Taurus was synonymous with crappy Hertz rentals. Ford just should have named it something more inspired than “Five Hundred.”

With Lincoln, isn’t it the case of, what’s done is done, just don’t make it worse? Two years ago, there was a debate whether MKZ would be the M-K-Z or the Mark Z; I think it started as the Mark Z, and then they changed it to the M-K-Z. Who knows what it is now.

Alphanumeric names are what’s in. Stick with the MK nomenclature (but leave Navigator alone) and *build* a brand.

]]> By: RicardoHead http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345535 RicardoHead Mon, 10 Dec 2007 20:30:57 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345535 JJT makes an important point. Obama and Kucinich are both banging some good looking stuff. At least in Obama's case I can see where he's entitled, but Kucinich? I mean ... check this out! http://roissy.files.wordpress.com/2007/04/dennis-kucinich-and-wife.jpg JJT makes an important point. Obama and Kucinich are both banging some good looking stuff.

At least in Obama’s case I can see where he’s entitled, but Kucinich?
I mean … check this out! http://roissy.files.wordpress.com/2007/04/dennis-kucinich-and-wife.jpg

]]> By: Madcapp http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345531 Madcapp Mon, 10 Dec 2007 20:15:55 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345531 Good, stupid naming scheme goes perfectly with crap cars. Good, stupid naming scheme goes perfectly with crap cars.

]]> By: SD650irag http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345530 SD650irag Mon, 10 Dec 2007 20:15:44 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345530 They're probably JK about the MKS and MKZ, LOL. IC Lincoln trying 2B like MB with all the letters, haha LMAO. Cadillac 2...CTS, STS, DTS, XLR, breaking news...Cadillac to rename the Escalade the...sorry, we are just waiting for them to draw 3 letters out of the hat. We'll be right back with the new name. They’re probably JK about the MKS and MKZ, LOL. IC Lincoln trying 2B like MB with all the letters, haha LMAO. Cadillac 2…CTS, STS, DTS, XLR, breaking news…Cadillac to rename the Escalade the…sorry, we are just waiting for them to draw 3 letters out of the hat. We’ll be right back with the new name.

]]> By: LP640 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345528 LP640 Mon, 10 Dec 2007 20:13:56 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345528 YEEEEEEEEHAAAAAWWWWW ! NOW JJT'S RETARDED, MORONIC CHILDREN CAN LEARN THE ALPHABET YEEEEEEEEEEEEEHAAAAAAWWWWW ! RUN AND TELL THE YOUNG'N'S YEEEEEEEEHAAAAAWWWWW ! NOW JJT’S RETARDED, MORONIC CHILDREN CAN LEARN THE ALPHABET
YEEEEEEEEEEEEEHAAAAAAWWWWW !
RUN AND TELL THE YOUNG’N'S

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345522 jackjimturkey Mon, 10 Dec 2007 20:03:11 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345522 Would it be wrong to call Michelle Obama a MILF? RSP: You've got an idea Would it be wrong to call Michelle Obama a MILF?

RSP: You’ve got an idea

]]> By: autonut http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345521 autonut Mon, 10 Dec 2007 19:57:24 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345521 I reckon it's sign of success. I reckon it’s sign of success.

]]> By: RSPINAJR http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345520 RSPINAJR Mon, 10 Dec 2007 19:56:48 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345520 The Continental needs to be a TRUE FLAGSHIP - the MKS is not the car to name Continental. Develop a V8 REAR DRIVE with "suicide" doors that drives like a 7 Series and there is your Continental! Guess what - IT WOULD SELL TOO!!! Come on Lincoln look at McGoverns concept again - thats the car! The Continental needs to be a TRUE FLAGSHIP – the MKS is not the car to name Continental. Develop a V8 REAR DRIVE with “suicide” doors that drives like a 7 Series and there is your Continental!

Guess what – IT WOULD SELL TOO!!!

Come on Lincoln look at McGoverns concept again – thats the car!

]]> By: mazdaman http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345517 mazdaman Mon, 10 Dec 2007 19:51:53 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345517 I would like to see one car corporation buck the trend and continue to use actual model names. I'm tired of seeing all of them jump on the "me too" boat and start using meaningless alpha, numeric, or alpha-numeric model names. I suppose it makes it easier if you are going to market a vehicle on a global scale, but I still find the practice boring and passionless. Lincoln has a long history and many historic names it could be using on its products. I would like to see one car corporation buck the trend and continue to use actual model names. I’m tired of seeing all of them jump on the “me too” boat and start using meaningless alpha, numeric, or alpha-numeric model names. I suppose it makes it easier if you are going to market a vehicle on a global scale, but I still find the practice boring and passionless.

Lincoln has a long history and many historic names it could be using on its products.

]]> By: global_lightning http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345511 global_lightning Mon, 10 Dec 2007 19:23:13 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345511 Talk about squadering name recognition! The Continental is more than a name, it's an American automotive institution. How much did Ford blow trying to build-up the Ford 500 before it finally switched it to the Taurus? Same car, different nameplate, increased sales. This is a no-brainer. Talk about squadering name recognition! The Continental is more than a name, it’s an American automotive institution. How much did Ford blow trying to build-up the Ford 500 before it finally switched it to the Taurus? Same car, different nameplate, increased sales. This is a no-brainer.

]]> By: jackjimturkey http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345503 jackjimturkey Mon, 10 Dec 2007 18:43:45 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345503 dumb! How about getting some dedicated models, Lincoln? dumb!
How about getting some dedicated models, Lincoln?

]]> By: Commodore http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345501 Commodore Mon, 10 Dec 2007 18:43:01 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345501 planet_drive - you can't mention boring and uninspiring designs when talking about Ford. Yes, they are perhaps the most boring when it comes to the domestics, but they still pale in comparison to the dangerously boring (like the falling asleep at the wheel and crashing kind of boring) and uninspiring designs of the Japanese. planet_drive – you can’t mention boring and uninspiring designs when talking about Ford. Yes, they are perhaps the most boring when it comes to the domestics, but they still pale in comparison to the dangerously boring (like the falling asleep at the wheel and crashing kind of boring) and uninspiring designs of the Japanese.

]]> By: lucklaster http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345495 lucklaster Mon, 10 Dec 2007 18:28:20 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345495 Consistency of purpose? Consistency of confusion- I don't care for the habit in any of the makes. There is a sea of it. They don't create much identity distance. Consistency of purpose?
Consistency of confusion-
I don’t care for the habit in any of the makes. There is a sea of it. They don’t create much identity distance.

]]> By: planet_drive http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345494 planet_drive Mon, 10 Dec 2007 18:27:37 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345494 So the names of future ford products will be as boring and uninspiring as their designs. So the names of future ford products will be as boring and uninspiring as their designs.

]]> By: RSPINAJR http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345493 RSPINAJR Mon, 10 Dec 2007 18:20:10 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345493 its just confusing - at least they could have called them Mark Z, Mark X, or Mark S at least that would have some history behind the names. its just confusing – at least they could have called them Mark Z, Mark X, or Mark S at least that would have some history behind the names.

]]> By: Commodore http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345484 Commodore Mon, 10 Dec 2007 17:53:02 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345484 It should at least stand for something. so it should be called the MKC or something so that it can stand for Mark Continental or something. Just like Cadillac's CTS = Catera Touring Sedan It should at least stand for something. so it should be called the MKC or something so that it can stand for Mark Continental or something. Just like Cadillac’s CTS = Catera Touring Sedan

]]> By: CTS DRIVER http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html/comment-page-1#comment-345481 CTS DRIVER Mon, 10 Dec 2007 17:38:59 +0000 http://www.leftlanenews.com/lincoln-to-stick-with-alphabetic-naming-scheme.html#comment-345481 dammit more bingo names. dammit more bingo names.

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