Lincoln will join other luxury brands by switching to alphabetic names for its vehicles, using letters instead of words, according to a report published today by Automotive News. The alphabetic names begin this fall when a new Lincoln crossover goes on sale, a Lincoln official confirmed. Ford executives have long referred to that 2007 model as the Lincoln Aviator. Now it will be called the Lincoln MKX. There are no plans, however, to drop the Zephyr nameplate, which was introduced in September on a new 2006 model-year sedan. Recently, Leftlane brought readers a few teaser images of forthcoming Lincoln concepts, as well as full pictures of Lincoln’s new D3-based concept car, which some believe may be the replacement for the aging Town Car.
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01/02, 5:53 PM
posted by:
Madcapp
What a transparently bad idea. I’m so tired of meaningless alpha/numeric names from auto manufacturers. One of the better naming schemes was done by Bosch’s radio division Blaupunkt which uses the names of cities for their products. I Nissan uses “Blue Bird” for one of their cars which is a refreshing sounding name which could easily be linked to some memorable marketing, or eye catching emblems.
01/02, 5:58 PM
posted by:
Garris
Although people will decry the loss of yet another series of great nameplates, the fact of the matter is that this is what the modern luxury buyer expects. Everyone from Cadillac to Acura has had to bow to this reality.
What Lincoln really needs to focus on now is their product…
01/02, 11:22 PM
posted by:
DanielYoung
I’ll agree with the first comment. Wouldn’t it be distinctive if the BMW 5 series were still called the Bavaria? Remember the very successful Acura Integra, and how comparitavely unsuccessful the replacement RSX is? Most people could never connect jumbles of letters like NSX, RSX, TSX, MDX to the correct vehicle if they had to, unless you worked at an Acura dealer. Everybody knows what a Tarus, Accord and Camry are. Hey, I drive a Cadillac ETC…hahahaha! I’d like to have a lengthy conversation with the guy at GM that came up with ETC as a car name. Just because collective stupidity has been saturating the marketing end of the auto industry does not mean Lincoln, or any one else should jump on that bandwagon. The alphabetic names are just a bunch of lame ass BS.