Effective October 1, former Ferrari executive Dany Bahar will take over as Group Lotus ’ new CEO. Bahar replaces Mike Kimberley, the highly-respected former Lotus chief, who was forced to step down due to ongoing health concerns.
Bahar previously served as Senior Vice President, Commercial & Brand for Ferrari, where he was oversaw worldwide sales of the company’s road cars, as well as all marketing activities, including the company’s lucrative Formual 1 licensing and merchandising.
Previously, Bahar worked with Red Bull’s Scuderia Toro Rosso Formula 1 and NASCAR efforts.
“ Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics,” Bahar said in a prepared statement. “With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”
