Although Indian automaker Tata Motors has no plans to sell its $2,500 Nano in the U.S., its cross-town rival — Mahindra & Mahindra — will soon begin selling a pickup truck in the U.S. market. Dubbed the Appalachian, the small truck is slated to bow in mid-2009.
Though the U.S. pickup truck market is in a decline, Mahindra is banking on the Appalachian’s diesel-power to give the truck an advantage in the marketplace. The Appalachian will use a version of Mahindra’s mHawk 2.2L four-cylinder diesel — rated at about 150 horsepower and 300 lb-ft of torque. The powerplant will allow the Appalachian to have a max payload capacity of 2,600 pounds — significantly higher than the Toyota Tacoma’s rating of 1,685 and the Dodge Dakota’s 1,720 pound limit.
According to PickupTruck.com, the Appalachian will also use a six-speed automatic transmission — featuring steering wheel-mounted paddle shifters — allowing the truck to achieve 30 to 35 mpg. Moreover, Mahindra will offer a diesel-hybrid version of the truck in 2010, which should boost the trucks mileage into the 40s.
And, unlike other offerings from developing regions, the Appalachian should have an interior up to U.S. consumer standards: the Indian automaker developed the truck’s interior with the Lear Corporation of Michigan. As John Perez, CEO of Global Vehicles U.S.A. (the company leading the effort to import Mahindra vehicles), put it — “This is not Chinese junk.”
The the truck’s part will be produced in India, the Appalachian will be assembled in Ohio to avoid a 25% import tax. Mahindra has not disclosed the plant’s location in Ohio.
According to Perez, the Appalachian will sticker for about $22,000 — including a 60,000 mile, four year bumper-to-bumper warranty — with the hybrid version adding less than $10,000 to the price tag. The Appalachian has yet to complete U.S. crash and emissions tests, but Mahindra has invested $80 million into passing the tests.
300 dealers have reportedly signed up to be Mahindra dealers, with 24 stand-alone stores planned. The first is already under construction.



02/11, 12:12 PM
posted by:
ChrisS402.4i
They’re serious about coming here, but I don’t think they will fare in this market with all of the established name plates, lets not forget what happened with Daewoo.
02/11, 12:21 PM
posted by:
Shismo
I’m not sure the average American can fit in a door that small
02/11, 12:29 PM
posted by:
Blakkarr
Don’t laugh, Shismo. You’re probably right.
But younger buyers might be turned by this machine. But they need to do something with that grill, The truck itself looks tough and functional but That grill makes it look cheap.
02/11, 12:35 PM
posted by:
CTS DRIVER
for 22 grand you can buy a better truck than this pos.
02/11, 12:54 PM
posted by:
cookie4me
CTS, I’m not so sure. Those are pretty impressive payload and MPG numbers for a mid-size/small truck. Having said that, I doubt impressive specs will be enough to win over many buyers and the styling isn’t anything to write home about.
02/11, 1:03 PM
posted by:
Kaizen
Atleast this seems to be a viable offering for the US market. I can see it being very competitive on a commercial/fleet basis. I can’t think of any manufactuer that has a small diesel in a pickup truck. With gas prices, fleet will probabyl gobble this up. As far as general public sales, I doubt it will dent anyone’s sales. Nevertheless, if gas prices increases, it might deserve a second look.
02/11, 1:10 PM
posted by:
johnnycanuck
Isn’t there a farm equipment manufacturer called Mahindra? I believe it’s the same company so, in effect, they’re already here.
02/11, 1:20 PM
posted by:
Jake1
Reminds me (not the grill) of my 1979 Toyota 4×4. With a diesel so much the better. Could NOT kill that 79 4×4 even though it rolled twice in hill climb events. A small truck without all the BS would be nice.
02/11, 2:10 PM
posted by:
CTS DRIVER
It reminds me of the truck i learned to drive a stick in, a 5 speed diesel izuzu pup.
cookie4me still 22 grand they might chase themselves out of the market before they even make it to the second model year, at least undercut the competition and give people a real reason to cross shop.
02/11, 2:15 PM
posted by:
SwerveEarly
These will only be bought by people who wont actually drive them. Like fleet managers, anyone who actually is picking their own rig would never put themselves in it.
RUMOR HAS IT THAT MANY OF THE STAND ALONE STORES WILL BE CONVERTED 7-ELEVENS.
02/11, 2:19 PM
posted by:
F451
Appalachian my ass! There should be some geographical trademark on the name. And we are in the 2000’s where design is now easily a factor of goods. This thing is damn, damn, damn ugly, and I am sure the Ugly Police will taser the piss out of this piece of work.
02/11, 2:24 PM
posted by:
TOZO
The “pick-up truck & SUV that no one wants” market in the US once dominated by Isuzu with sales of just a few thousand units a year will be replaced by this ugly thing and that uglier Mahindra Scorpio SUV. Hopefully a few bad crash tests will shut these wise-asses up.
02/11, 3:04 PM
posted by:
1c3d0g
Hmm…well we’ll see how it holds up in a few years. Durability is something all truck buyers appreciate, and the Domestics deliver that in spades.
02/11, 3:06 PM
posted by:
MercMark
Good, my kids Fisher Price Power Wheels truck broke, now i can replace it.
02/11, 3:14 PM
posted by:
RicardoHead
I can’t wait to see the MAHINDRA MADMAN on Monster Trucks!
02/11, 3:26 PM
posted by:
C6Racer
lmao @ chris. I totally forgot Daewoo makes, or made, cars.
lmao @ SwerveEarly too. That is so true.
I hear Mahindra makes decent farm equipment so maybe their trucks won’t be so far off.
02/11, 3:48 PM
posted by:
SwerveEarly
2600#s yeah right. Toyota used to sell a one ton version of its pick up before the T100. You could put 2000 #s in it but moving around with that kind of weight was a joke. In the long run every one in our fleet had endless problems when used for heavy use at all. Trannies, suspension and brakes were not up to the task.
02/11, 4:16 PM
posted by:
richt62167
Im sorry that is an ugly truck.
02/11, 4:17 PM
posted by:
Buivrolet
Actually, I kinda like it. It’s ugly as sin and it’s durability is certainly under question but I like the specs. I can certainly appreciate the usability of a truck with the economy of a small hatchback.
02/11, 6:26 PM
posted by:
DeansterTJ
They mean 150 hp, 300 TORQUE?
02/11, 6:59 PM
posted by:
sharpie
“This is not Chinese junk.” No kidding, Mahindra, this is Indian junk!
I usually respect any company brave enough to come to the U.S. market, but that doesn’t mean you can disparage another country considering you come from the land of outsourced jobs, $2,500 Tata Nano and a bunch of drivers who can’t steer straight on the road. If you want mass suicide in the name and form of Tata Nano, fine by me.
02/11, 7:18 PM
posted by:
hateful83
It’s funny that this Indian automaker came up with the resources to develope a diesel that’ll pass the strict U.S. air quality laws. That really suprises me, goes to show how much money these folks make off of oil. At one point I seen a picture of some indian oil guru standing by his “house”. This thing looked like it belonged in las vegas, it had blue neon mood lighting for gods sake… And in the driveway a silver plated audi RS4. Anyhow, even if this is a decent truck, I really hope people don’t jump on the bandwagon.
02/11, 11:13 PM
posted by:
Ray Sinclair
F451,
You may want to check your nut-sack. I think your balls are gone.
02/11, 11:18 PM
posted by:
Ray Sinclair
F451 should call the UGLY POLICE to report his missing balls.
02/11, 11:42 PM
posted by:
Impulsive
It will sell on ability, not on appearance … it looks effeminate and weak.
02/12, 3:48 AM
posted by:
meekin111
They just started selling it in Australia as the Pik Up, not sure how many theyv sold. I think they mean 300Nm of torque, not horsepower or ft/lb
02/12, 7:47 AM
posted by:
JohnnyBlazE
V2 – Still, at least their economy is growing faster than yours… Wait… do you even have growth??
02/12, 7:48 AM
posted by:
JohnnyBlazE
V2 – Actually you might just be upset due to an Indian being the richest guy in the world, followed by a Mexican and then Bill Gates… Hmm
02/12, 9:28 AM
posted by:
1c3d0g
V2: LMAO…now that’s a broad generalization of their population.
I’m sure you’ll find many great people, some of the brightest chip designers/software architects come from India for instance. I do agree though that something needs to be done urgently to curb their exploding population growth or else there won’t be any resources left on this damn planet. People != rabbits.
02/12, 11:22 AM
posted by:
richt62167
Maybe this will be the Ranger replacment.
02/12, 12:53 PM
posted by:
JohnnyBlazE
1c3d0g – I agree regarding overpopulation; what good is the extremely fast growing economy if the population is just as explosive, if not moreso.
Here’s a thought for you all.
If you’ve ever used HoTMaiL, you’ve used a product created by an Indian that was incredibly successful.
About 300,000 Indian Americans work in technology firms in California’s Silicon Valley. They account for more than 15% of high-tech startups in that region. The median income of Indian Americans in that region is estimated to be $125,000 (average $200,000) a year. What is your income?
Let’s also not forget that Sun Microsystems was co-founded by an Indian…
Is there any point arguing against things like this?
Or that the combined annual buying power of Indinan in the US is estimated at around $20bn??
02/12, 12:54 PM
posted by:
JohnnyBlazE
Oh and the Indian made $400m selling Hotmail to Micro$oft!
02/12, 1:23 PM
posted by:
lamboz get a life
Mahindra makes a fine tractor. I have a 4wd diesel small tractor that I take care of my 5 acres with.
I’m sure this will be a fine, though ugly little truck that will serve it’s purpose as a non-poser truck. The price is a bit over the top but for a diesel?
I agree that Indian’s in America all seem to make good money and usually always have a “profession”. But you must remember the Indians that do come to America are usually the one’s that had money or came from money when in India. Most of India’s population is very poor.
02/12, 1:24 PM
posted by:
lamboz get a life
funny how a recently poor country would name it after an ongoing poor area of the U.S.
02/12, 2:39 PM
posted by:
JohnnyBlazE
lamboz get a life: You are right about the majority of the population.
It happens especially when the population expands as it has.
My parents were Kenyan born Indians, and had to leave for the UK due to the situation in nearby Uganda. My granddad arrived with only enough money for one months rent and their humble possessions… They haven’t done too bad. Not rich, but comfortable enough to enjoy life for the most part.
We have no extravagant cars within my father and his brothers… One had a merc E class, the rest, Avensis, Mondeo, Focus etc… Though the one brother that is in Australia now had a Jag and is getting a 300C for some reason lol…
Me? I had a Primera eGT P10 (SR20DE) and now am moving to an E30 318is.
I like older cars which are affordable for what they are
02/16, 1:13 PM
posted by:
jackjimturkey
These folks clearly have no idea what “appalachia” connotes to most Americans.
And they’re calling the chinese out.
03/07, 3:45 PM
posted by:
wallabyguy
A couple of things to note here.
First, I’m sure there will be tweaks to the vehicle before it reaches the US. New grill, updated interior, etc.
Second, a diesel powered MID SIZED pick up (larger than Tacoma or Fronteer) that gets more than 30 MPG and costs in the low $20k range with a 5,000 lb towing capacity is nothing to be passed off. I don’t think it will be taking a huge chunk of the existing market per se but it will get a lot of commercial recongnition. This is the same company that moved from 13th in the US in Tractor sales 10 years ago to #4 last year. They understand something about build tough vehicles. This vehicle has been R&D tested by Bosch and Lotus whom are some of the top engineering companies in the world. As gas prices soar above $4, this truck will start looking like a great alternative to the current offerings.
09/22, 6:02 PM
posted by:
Stihl038
To me it is kinda disatisfying to see Mahindra smoothing the corners off of their truck to appear more like a Toyota. Making it more Americanized or somethng. I prefered the look of three to five years ago. The fold down bed is great too. Once these trucks get established in the USA dumb ole Detroit will find themselves behin d the eight ball even further. Why Detroit thinks they need to build such fancy work trucks is beyond me. I hope Mahindra doesn’t follow that lead by changing what has worked well for Mahindra for decades to suit the fancies of Americans who mostly use trucks for show. Too high off the ground to reach into the bed or even think about throwing a load of firewood on. Detroit is more concerned with lines than for practicality. Every new truck I see has the top of the bed edge even with the rear glass. This has added at least four inches to the bed heigth. Poor engineering. Bring on the Mahindra.