58.4 percent of U.S. college students surveyed by Anderson Analytics believe Land Rover is an American brand. Only 18.5 percent of respondents correctly identified the marque as British.
About a third of those surveyed thought Lexus was an American company. Roughly the same number knew the luxury automaker was in fact Japanese. One can only wonder what small percentage of Americans actually realize Lexus is a Toyota-owned Japanese company.
Swedish automakers were also a source of much confusion. 49 percent of respondents said Volvo was German, and 40 percent thought Saab was, too. Roughly 15 percent of those queried correctly identified the two companies as originating from Sweden.
55.7 percent of students thought South Korean automaker Hyundai was Japanese. A nearly identical number of respondents also thought Korean electronics maker Samsung was also Japanese. Most students thought LG — also from Korea — was American.
Other non-automotive companies in the study include Nokia, which only 4.4 percent of respondents could identify as Finnish, and Lego, which most students think is American.
The survey sampled 1,000 U.S. College students at 375 universities during the fall-winter 2006 semester.















05/28, 9:26 AM
posted by:
Syrax
and that shows…
05/28, 9:27 AM
posted by:
BryceStrong
Makes you wonder if people thought that Chevrolet, Ford, and Dodge were Japanese that domestic sales would skyrocket. Consumers have no clue. Go figure why complain so much.
05/28, 9:27 AM
posted by:
BryceStrong
Why they* complain so much
05/28, 9:37 AM
posted by:
mlm1703
why should this even shock anyone.. most college students don’t know the state capitals. why should they know about the automobile industry?
05/28, 9:37 AM
posted by:
Syrax
i must say i thought nokia was japanese
05/28, 9:47 AM
posted by:
jdepould
@mlm1703: because people in their 30s and 40s are so much better? give me a break.
I can sort of understand the lexus thing, because it only really exists in america; land rover is owned by ford is it not?
05/28, 9:48 AM
posted by:
sik59rt
sounds like they surveyed county colleges
05/28, 10:49 AM
posted by:
SRT-4Ken
————–>lol BAMF….hey all these years up until the very second i read this, i thought that Samsung AND nokia was japanese, i wouldn’t have never known otherwise…
05/28, 10:52 AM
posted by:
PrimeGTP
Ah, the beauty of consumer ignorance.
05/28, 10:54 AM
posted by:
SRT-4Ken
———>i’m with jdepould too, i can understand the lexus thing, because up until very recently lexus had only existed in the U.S. and now Japan(i think)…..wait a minute, i got mixed up it was honda that brought Acura to Japan in 2006
05/28, 11:10 AM
posted by:
400horseSS
and thats because many americans are stupid as hell
05/28, 11:10 AM
posted by:
Rompn4x
These are students who can barely fill the car up with gas, lord help them if they get a flat tire. But then again with Japanese cars made in America and American cars made in Canada you can’t blame them they can be pretty dimwitted. Just because you go to college doesn’t make you smart. Sounds like they surveyed city colleges.
05/28, 11:46 AM
posted by:
kayne001
400horseSS that’s funny! you are saying 300 mil people are stupid because of 1000 college students, takes on to know one, I guess.
05/28, 11:49 AM
posted by:
LP640
i cant blame them for thinking that lexus is american because the name sounds american-ish, but land rover????? come on guys . are people really that ignorant???? i must admit i thought nokia was from norway and LG was japanese. lol.
05/28, 12:05 PM
posted by:
onur
You can have a better time if you ask them where those countries actually are. Ignorance have no boundaries in US.
Oh and LEGO is Danish. I doubt Americans will ever make anything at that level of quality.
05/28, 12:29 PM
posted by:
STLbarcelona5
Well as a freshman in college. I must say that I’m really not surprised at all at the findings. The funny thing though, is that I actually knew the origin of all of those companies. So at least there’s some hope and that not “all college students don’t know/can’t do *basic knowledge here/instert simple task*”
05/28, 12:38 PM
posted by:
Wickedated
Yet EVERYONE knows Ferrari is Italian
Bellissima!
05/28, 12:43 PM
posted by:
Blakkarr
Reminds me of “Jay-walking”.
05/28, 1:19 PM
posted by:
TedEx
Why does this matter at all? Sure, a lot of us live and breathe cars, but the majority of the
American public could care less as long as the car is reliable and reasonably fashionable. Same with electronics makers. Ask a automotive technician what the GNP of the U.S. is and I assure you the numbers would be far worse. It’s just not relevant in people’s lives.
05/28, 1:24 PM
posted by:
Hyperion
Spiritually, Lexus *IS* an American company. Every one of their models are designed (or re-designed) to cater to US market tastes with very little obvious Japanese identity.
05/28, 1:39 PM
posted by:
brcart3r
SRT-4Ken… You’re pretty much right. The first lexus dealership was in the US in 1989. In 2005 the Lexus division got to Japan.
05/28, 1:48 PM
posted by:
brcart3r
I got a question to see who knows this one. Lexus has the self parking LS460, and in the commercial they state “the champaign glasses may seem familiar.” Why are they familiar?
05/28, 2:10 PM
posted by:
04focus
They had full champagne glasses in a tower on the hood of an idling first-gen LS400 in the first commercials.
05/28, 2:27 PM
posted by:
Madcapp
Too funny, not old enough to remember the original Lexus commercials.
http://video.google.com/videoplay?docid=-7621622662327174932
05/28, 2:33 PM
posted by:
A4
they mustve went to community colleges
05/28, 2:52 PM
posted by:
04focus
oops, i guess i showed my age huh?
05/28, 4:39 PM
posted by:
deantj
Americans are stupid, no news flash in this post.
05/28, 4:43 PM
posted by:
400horseSS
thank you deantj but the real ? is who cares
05/28, 5:20 PM
posted by:
global_lightning
We now live in a trans-national world. Notions of the ‘nationality’ of a vehicle or its maker are now quaint and became irrelevant back in the ’80’s. What is the defining criteria? Where a car is designed? Assembled? Its parts manufactured? Where (most of) the management team resides? Where the parent organization is located? How about where it’s sold?
And yes, most Americans are ignorant of geography. Many couldn’t find Iraq or Afganistan on a map despite two wars and billions spent there, let alone tell the diffence between China, Japan, or South Korea. Nothing new here.
05/28, 5:21 PM
posted by:
londor
Stupidity is not the same as ignorance.
Anyway this does not come as a surprise since most Americans think that everything worthwhile is American.
05/28, 6:18 PM
posted by:
hfry
Sad. . . . Who cares
05/28, 6:25 PM
posted by:
Ian
Go on the other side now… see if Canadians can score better, equal, or worse on these tests. Just a thought.
05/28, 7:20 PM
posted by:
Scott Kempton
If those college students are representative of the general public in America, it makes you wonder how many more cars Land Rover and Lexus might sell if more people knew they weren’t American (given the public’s perception that American cars are inferior).
And by the way—I am an American, and proud of it. We certainly do have our share of less-than-brilliant people, but even though I’ve never been fortunate enough to travel outside the U.S., I’d be willing to bet that we don’t have the market cornered on stupidity.
05/28, 7:55 PM
posted by:
swamprat
The American public is by definition and practice both ignorant and stupid. They are ignorant because they can’t tell China from France on a map. Stupid because they vote the same morons in the two major political parites. in year after year after year. Morons.
05/28, 7:57 PM
posted by:
GT40
So 58% of college students in the US are idiots.
05/29, 12:21 AM
posted by:
Rebel with a Clue
They vote idiots like Clinton and Ted Kennedy into office too.
05/29, 2:08 AM
posted by:
autonutt
You have to realize that the typical college-age student in the US was born around 1988.. the last year there wasn’t a Bush or Clinton as President.
05/29, 2:35 AM
posted by:
fan
this news does not really surprise me… i wouldnt say the average american is dumb or stupid or anything… its just… the average american is mostly unable to see whats beyond the borders of the US of A… (one could - eventhough i refrain from doing so - say behaviour like this is selfcentered or ignorant…)
05/29, 6:30 AM
posted by:
spud
Though many posts on this page seem to be anti-american, I think the true thing is that most people of most countries are dumb. I remember a piece in the UK 2 years back where a huge % - like 30% or something, thought that Chinese meals, and Pizzas were… British dishes! You just can’t make it up…
When also combined to the fact that a fair % of the population have no interest in cars whatsoever, I am not surprised by these findings in the slightest..
Next!
05/29, 8:12 AM
posted by:
kosai03
Though many posts on this page seem to be anti-american, I think the true thing is that most people of most countries are dumb. I remember a piece in the UK 2 years back where a huge % - like 30% or something, thought that Chinese meals, and Pizzas were… British dishes! You just can’t make it up…
Comment by spud, posted on May29 at 6:30 am
Don’t forget that 40% of Scots didn’t realize haggis was native to Scotland
05/29, 8:34 AM
posted by:
rodeo40
With their reliability you would think so.
05/29, 10:30 AM
posted by:
mlm1703
@ jdepould… did the article say anything about 30 and 40 years olds? i thought not. that is why my comment is about college students.
05/29, 11:38 AM
posted by:
shahedc
And this only covers people who actually respond to car surveys.
Imagine what the actual number is, if you think of all the people who don’t care enough to respond to car surveys.
~shahedc
.
05/29, 12:02 PM
posted by:
Mitch Bangowitz
Most people aren’t car people to begin with. Alot of people ask me questions such as… who makes Cadillac… Chevy or Chrysler?
It would be nice if consumers were less ignorant and more demanding.
Maybe then the big corporations wouln’t get away with so much.
Some of my coworkers don’t even know what British Columbia is, let alone Luxembourg or Camaroon and they went to college. So… this is a surprise???
05/29, 1:22 PM
posted by:
Matt
And how exactly does this matter at all? If American college students don’t know that Lexus are Japanese, someone should just tell them and leave it at that, for God’s sake!!
05/29, 1:55 PM
posted by:
LP640
_________lol CTS DRIVER but this article does speak fo itself and a lot of people here can also see the results for themselves
05/29, 2:00 PM
posted by:
lotusfire
Who makes what just really isn’t relevent to most college students. Most aren’t in the marekt for said cars -heck most probably aren’t in the market for cars at all. I judge how smart/stupid ppl are by the choices they make not how much they know about cars they can’t afford. Now re-electing Bush, that WAS stupid. Except that by most accounts…he cheated (literally).
05/29, 2:51 PM
posted by:
HoosierHero
This is meaningless. As long as I know what a good, reliable brand is, I’m good. I could care less about the state capital of North Dakota… but then again, I have a masters degree.
05/29, 3:23 PM
posted by:
CTS DRIVER
lotusfire,if re-electing bush was stupid then that means if kerry got elected that would have been a good choice? bush was not undefeatable, kerry was just a horrific choice, the democrats defeated themselves by putting that moron in the election. but to you guys that dont really know any better, kerry was put there to be defeated in order to give hillary a chance for 2008. do you honestly think kerry was the only choice?
its all been politics as usual, and as usual the people suffer due to the fact they have been brainwashed into thinking there are only 2 parties.
05/29, 6:50 PM
posted by:
deantj
Actually you’re all right. IT’s true, most of the planet is comprised of stupid people. Look at homeboy and realize how stupid a Brit can be.
05/29, 9:01 PM
posted by:
Veda
“We certainly do have our share of less-than-brilliant people, but even though I’ve never been fortunate enough to travel outside the U.S., I’d be willing to bet that we don’t have the market cornered on stupidity.”
Sorry I spent more years living in US than any other countries, I even graduated from a well known US university but I must agree that the level of education and intelligence of college students here is far lower than that of most Europe and Asia. The effort I took to graduate with honors in US won’t get me a bachelor degree in countries like Singapore.
05/29, 11:14 PM
posted by:
kayne001
OK everyone in the US re idiots and stupid, so I’ll take the internet and you guys can send letters to yourselves.
I guess it takes one to know one guys, and you are proving many points right in your posts, let’s all jump on the bandwagon.
05/30, 12:11 AM
posted by:
Need for Speed
Idiocy is universal so every country has idiots but you foreign pricks like to take shots at America because you’re jealous of our great country. Europe and Asia don’t have better schools we do. Harvard, Princeton, Yale, UVA and many other great schools are here in America. The only really good school in “Europe” is Oxford in England. After that Europe has nothing. You may go ahead and jerk yourself off to your false sense of superiority. That should be US foreign policy from now on, jealous assholes shouldn’t be allowed into the USA.
05/30, 12:29 AM
posted by:
AgmLauncher
The problem is the American schools are populated by foreigners. Asians and Indians are educated in the US, not Americans.
It’s a farce. There should be a mandate to lower the cost of getting higher level education, and it should bar foreigners from occupying space in American institutions. Then America will start producing more than 60,000 American engineers a year (compared to Japan’s 250,000). Instead the engineers it does produce just go back to Asia and India and compete against the US.
We teach the rest of the world how to beat us instead of teaching our own citizens how to beat the rest of the world. Brilliant.
05/30, 1:28 AM
posted by:
Veda
Need for Speed, after 9/11 it’s much harder for foreign students to study in US, so theoretically it’s already in effect. Regardless, the schools you mentioned are only a few compared to the greater numbers of comparable schools in other countries but they are simply not as well known. A better estimate should be taken from the overall population and US is already inferior when it comes to math and science. Thus the cheaper, non-complaining (can’t speak English anyway), smarter workers in India and China…
05/30, 1:56 AM
posted by:
fan
its not a matter of foreigners being taught how to beat you… if the grand old nation had enough people willing to study AND mentally able to study, you wouldnt have such a mess… (dont tell me school fees are a problem… the foreigners, some people seem to be so afraid of, have to pay those fees, too… plus, ever heard the word scholarship?)… problem is… asians are eager to learn, americans mostly arent
(take a look at a random campus… the ones hanging around, chillin are the american students… the ones learning hard are the asian students… )
dont tell me their geeks… maybe they are… but for sure those geeks are the ones who will go on beating your country, when they got their grade A diploma…
05/30, 2:57 AM
posted by:
Shaddow
Wow I found the aritcle really interesting. I wonder what the results would be if you asked another large bunch of people totally un interested in cars in any other country would be? Probably exactly the same except they might not think stuff was made in america but their country or one that they get most of their imports from.
Ease up on the racial hatred there people on both sides. The world has no real borders anymore and all the companies mention are transnational countries. As long as they feed your local economy who cares where the ultimate head office is.
05/30, 9:09 AM
posted by:
kosai03
The problem is american youth have too little passion for mathematics/science anymore. The cold war days when we were creating tons of math/science graduates (especially people with graduate degrees) are gone. Today universities are full of 80s and 90s children who just view it as a place they’re expected to go but are just going to have fun for 4-5+ years. They’re more interested in a degree that’s easy to recieve and will earn them the most money rather than intellectual growth and contributing to society (hence it seems like so many american students are in non-academic degrees). We need to renew interest in and respect for math and science.
You also have to remember that the numbers for engineering graduates coming out of asia are somewhat skewed because many countries include 2-3 year technical degrees (sometimes in things we woudln’t even considering “engineering” in the US) in that figure (and why wouldn’t they considering it will attract US businesses and help their economies).
The US still has and will most likely continue to have some of the greatest reasearch universities in the world as well as other research institutions (IBM, XEROX PARC, Sandia, JPL, Bell Labs, etc). Many graduate students come from outside the US for this reason.
05/30, 11:46 AM
posted by:
Need for Speed
India and China smarter nah. China is definitely sneaky and they like ripping off American car designs half of their cars can’t go more than 100 per tank or so. One car had a range of 60 miles. We’ll get our **** together AGM just watch. I’m no math whiz yet but I do think the complicated stuff is kind of interesting, albiet it’s on a tv show called Numb3rs but it’s interesting never the less. I do have an interest in Science.
05/30, 4:48 PM
posted by:
jackjimturkey
Americans are stupid.
Anyone who thinks a toyota camry with an “L” on the hood is a luxury car is stupid. Even stupider is paying luxury-car money for one!
“I got a question to see who knows this one. Lexus has the self parking LS460, and in the commercial they state “the champaign glasses may seem familiar.” Why are they familiar?”
I woudn’t know — after owning a Toyota, I hate them so much I don’t even watch their commercials all the way through
Need for Speed: ever heard of the Sorbonne?
And who cares what an “American” car is?
05/30, 5:40 PM
posted by:
CTS DRIVER
^^have you seen the new audi commercial? a car for drivers who know how to park! you see a parking space sitting there empty….then all of the sudden an audi comes ripping onto the scene sideways, tires squealing and slides sideways into the spot. love it, friggin hilarious.
05/30, 9:21 PM
posted by:
LP640
________over here they have their own channel which is basically one big audi advert that is one 24/7/365 in which 100% of the time they talk about how ground braking and cool and safe their cars are (apart from the Q7 which apparently isnt safe because in a crash the area around the driver collapses badly and injures him/her and also they have rubbish safety records or something, does anyone here have anymore info on this??)
05/31, 2:50 AM
posted by:
55amg
idiots