If it seems like you’ve heard this before, it’s because you have: Sales for March 2009 in the United States seem to be down across the board compared to the same period last year. GM and Ford lead the sales declines so far with more than 40 percent drops line-wide. Most automakers have reported their sales now, but we’ll keep updating this space until it is complete.
There seem to be few bright points this month, though sales are generally up over February, traditionally a slow month due to sluggish post-holiday sales and fewer selling days. March had 25 selling days in 2009, down a day from the year prior.
Once again, Subaru is holding up strong with sales down just 3 percent thanks to especially strong Forester sales.
Maserati is off the most so far, with sales down 63.2 percent to just 92 cars last month, proving that the recession is far-reaching.
The good
Volkswagen’s Passat-based CC posted its best-ever month, with 2,351 units sold, accounting for nearly half the CCs sold this year.
Ford gained market share – it is at its highest level since December of 2006 and the automaker says that dealer inventories are down 27 percent compared to a year ago.
Volvo’s V70 and C70 saw a small uptick in sales – 19 percent and 11.3 percent, respectively, though those figures only indicate that 50 more V70s and 74 more C70s were sold. The automaker did sell 641 XC60s, marking the highest month so far for the brand-new crossover.
Mini USA’s VP had an interesting take on the automaker’s reasonably small 15.9 percent drop-off in sales: “Like the swallows from Capistrano, we’re seeing March bring some life to our segment.”
Mercedes-Benz’s G-Class seems to be weathering the market as well as its rugged construction would suggest: Sales were down “only” 39.7 percent, compared to 41.4 and 47.5 percent drop-offs for the GL and ML.
Honda’s Insight, which launched in March, sold 569 units, a reasonable sum considering its limited early availability.
Acura’s TSX actually saw a 16.6 percent increase to 2,556 units moved in March.
Notably, Chrysler’s sales surpassed 100,000 units (to 101,001) between its three brands for the first time since September.
Jeep Wrangler sales were up 16 percent to an even 10,000 sold in March. Wrangler sales are up 17 percent overall this year.
Mazda’s Mazda5 continues to be a strong seller, with sales down “just” 4.2 percent over last year’s numbers. The automaker’s Mexican operations also had its best-ever March, with 1,618 vehicles sold.
Audi’s A5 and S5 sales were up 41.6 percent to 657, though the automakers other lower volume cars – really everything but its A4 – were down more than 50 percent across the line, aside from the A3, which was down 32.8 percent.
Strong demand persists for Subaru’s Forester, which saw an increase of 47 percent to 6,802. Year-to-date sales are up 2 percent for the Japanese automaker.
GM’s sales are down quite a bit, but there are some bright spots. Sales of the Chevrolet Malibu dropped just 2.1 percent and the Pontiac G8 sold an impressive 2,939 units – a crazy 278.2 percent increase from last March.
The bad
Unfortunately, for Volkswagen, the CC was the only model to post a sales increase; aside from the Jetta sedan (down 27.4 percent) and the all-new Jetta SportWagen, every other vehicle in the German automaker’s lineup posted a decline exceeding 50 percent.
Despite Chrysler’s relatively good overall volumes – compared to last year, the automaker’s three brands all posted hefty declines, especially Chrysler, which moved just 19,502 cars for a 52 percent decrease in sales. The large 300 actually overtook the midsize Sebring in sales.
Infiniti saw the biggest drop so far for a luxury brand – sales were down 47.2 percent. But Lexus isn’t that much better off; sales were down 40.6 percent.
Toyota’s Prius figures are off a bit due to limited availability as the new model will be reaching dealers shortly, so its 55 percent drop to 8,924 units isn’t a major shock. Still, last March, Toyota sold nearly as many Priuses (20,635) as it did Corollas (25,109). March 2009 Corolla sales dropped just 7.8 percent over last year’s figures to 22,257.
Maserati sold just 92 cars compared to 250 last year in March.
Not surprisingly, Hummer sales were down nearly 76 percent.
The ugly
The following manufacturers have reported March 2009 sales figures:
Acura, down 29.5 percent to 9,005
Audi, down 19.4 percent to 6,433
Buick, down 40.2 percent to 7,369
BMW, down 24.2 percent to 17,520
Cadillac, down 53 percent to 8,209
Chevrolet, down 42.5 percent to 94,704
Chrysler, down 52 percent to 19,502
Dodge, down 33 percent to 57,728
Ford, down 41.7 percent to 109,490
GMC, down 50.3 percent to 19,086
Hummer, down 75.9 percent to 831
Honda, down 34.2 percent to 79,374
Jeep, down 40 percent to 23,771
Infiniti, down 47.6 percent to 7,242
Lexus, down 40.6 percent to 14,239
Lincoln, down 33 percent to 7,310
Maserati, down 63.2 percent to 92
Mazda, down 33.3 percent to 21,974
Mercedes-Benz, down 30.2 percent to 15,602
Mercury, down 42 percent to 8,307
Mini, down 15.9 percent to 3,605
Nissan, down 36.2 percent to 59,392
Pontiac, down 30.8 percent to 17,583
Porsche, down 29.1 percent to 1,749
Saab, down 57.3 percent to 1,265
Saturn, down 59.6 percent to 7,333
Subaru, down 3 percent to 16,249
Suzuki, down 24.1 percent to 7,981
Toyota, down 36 percent to 118,563
Volkswagen, down 19.7 percent to 19,587
Volvo, down 31.4 percent to 6,358



04/01, 12:40 PM
posted by:
Impulsive
We had extraordinary numbers on the upside just a few years ago with EASY money … now you are naturally going to experience the opposite. Nature works wonderfully, no?
It’ll be a few more years of this before we’re back to some sort of equilibrium. Enjoy.
04/01, 1:09 PM
posted by:
gugy
Big surprise….
People have no money and the ones who do are being very cautious.
Last thing people want on times like these are to jump on more commitments.
Also take into consideration the new car prices have not drop that much.
I predict a lot of pain for car dealers and manufactures this year.
04/01, 1:20 PM
posted by:
johnnycanuck
You make a very good point gugy. I can’t speak for what it’s like down there but I’m not seeing any screaming deals up here. There are some good discounts if you have the cash but that’s nothing new. The minute you mention the word finance you’re pretty much back to msrp minus whatever the incentive of week happens to be and usually it isn’t much.
04/01, 2:30 PM
posted by:
Payton Byrd
@johnnycanuck
Incentives are pretty damn good down here. I got a $29,000 2008 Kia Sedona for for $20,000 out the door. That’s a nearly 33% savings.
Chrysler is offering Employee pricing PLUS up to $8000 off of many new models.
04/01, 3:00 PM
posted by:
Borat
Who cares how great the deal is if most of normal people concerned about their income? We really don’t know where recession ends and if it is recession (great news!) and not a depression. If your credit is crap and you don’t have anything to lose you can waltz into GM dealership and walk out with car attached to sub-prime financing (as another post stated), but all you get is a car of defunct company.
04/01, 3:59 PM
posted by:
cocojoe53
Good point Borat…Its all about the economy right now. As a victim, joining the nearly 10% unemployed, I know that as much as I love cars, a new one is now about 10 on my priority list. Too bad, as there are great deals to be had
04/01, 4:38 PM
posted by:
Borat
I believe that 10% is under-reported figure. Officially there are over 10% unemployed in California. How many Mexicans counted in that number? When they did work they did contribute to economy – they spend money and bought things. What about those folks whose benefits are already exhausted? If we to use real world statistic, we may get really horrific view, even 10% is very sugar coated.
04/01, 4:52 PM
posted by:
Borat
On a lighter note: is Hummer is really a Hummer if it is down 75%?
04/01, 5:08 PM
posted by:
johnnycanuck
Borat, sure it is. It’s just tougher to swallow when you’re down that much.
04/01, 5:32 PM
posted by:
gta89mike
Just goes to show you how bad it is for everyone. Here are the totals based on the above numbers:
GM 156380
Toyota 132802
Ford 125107
Chrysler 101001
Honda 88379
Nissan 66640
Detroit BIg 3 382488
Japan Big 3 287821
Wow, almost 100,000 more units sold by Detroit. Who builds cars America doesn’t want?
That is still a lot of cars considering how bad the media portrays the economy to be. Could the media be wrong?
04/01, 6:16 PM
posted by:
BuyUSA
^^^ Those numbers throw out the argument that nobody wants to buy an American car. Clearly, there are plenty of patriotic Americans who do. The twinkle-toed import snobs writing on this board from Europe would like you to believe that nobody wants American cars, but the numbers simply don’t reflect that.
04/01, 6:46 PM
posted by:
gta89mike
Amen, BuyUSA.
04/01, 6:47 PM
posted by:
gta89mike
Americans have Total Confidence in GM.
04/01, 9:29 PM
posted by:
DB9
Sad to see the market couldn’t break 700k. The numbers for fleet sales, not given here, have cratered. I see the numbers for two of my babies (G8 & CC) have bucked the trend;-)) Way to go – You go Girlz:-)))
DB9
04/02, 12:25 AM
posted by:
Veda
That is insane. Only 92 cars per month for Maserati? For the whole freakin US? Heck I guess it’s good time to go buy one right now.
04/02, 11:55 AM
posted by:
shaver
Surprises.
831 people thought it a good idea to buy a Hummer?
VW saved buy the CC that is apparently hot seller for a niche product.
Subaru sales clearly reflect that the economy has not effected the camping, organic food, glass blowing or weed industries.
04/02, 1:22 PM
posted by:
jackjimturkey
Times are hard.
P Byrd: congrats on the deal.
BuyUSA: It’s probably rare, but it is possible to buy say, a Malibu, and still not be a patriot. It’s also possible for a patriot to buy a car with a foreign company’s name on it.
Veda: When’s it not a good time to buy a Maserati?
04/02, 3:50 PM
posted by:
Need more oil for GM
Americans have Total Confidence in GM.
04/02, 3:51 PM
posted by:
Need more oil for GM
Not Chrysler and certainly not Ford. Everyone would rather drive a GM vehicle because it is the right choice. The Patriotic choice. The American choice.
What is good for General Motors is good for America