Marchionne, considered to be one of the most shrewd negotiators in the industry, was able to increase the length of work shifts while decreasing worker breaks in exchange for agreeing to build a new Maserati sedan at the plant. The automaker is expected to begin production of the new Maserati in late 2012 after unveiling the car at the 2012 Geneva Motor Show.
In an effort to boost the automaker's profitability at home, Marchionne has negotiated deals with three of Fiat's assembly plants over the last year, all of which resulted in concessions for workers in exchange for more work and increased productivity.