By Drew Johnson
Tuesday, Aug 14th, 2012 @ 1:18 pm
 
Daimler's failed Maybach experiment is officially over. After announcing the death of the brand late last year, Daimler produced its last Maybach-badged vehicle in June.

A Mercedes-Benz spokesman confirmed to Autocar that the last Maybach was produced in June and that "very small numbers" remain in inventory. Mercedes-Benz latest pricing list displays "discontinued" next to the Maybach name.

Few will likely lament the disappearance of Maybach. Although Daimler predicted 1,500 wealthy individuals would select the Maybach brand over car makers like Rolls-Royce and Bentley each year, the luxury division managed just 157 sales in 2010.

Mercedes plans to make up for the absence of the Maybach brand with more luxurious versions of its S-Class sedan.

"We held extensive discussions internally about which way would promise the greatest success in the luxury segment, and we came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach," Chief Executive Dieter Zetsche said in November of 2011.

Opened in 1909, Maybach was purchased by Daimler-Benz in 1960. Maybach originally produced air craft engines but moved into the car business in 1919. Maybach's doors were closed following the conclusion of WWII, but Daimler revived the super-luxury brand in the early 2000s.