Ford ’s group vice president of design and chief creative officer, J Mays, is set to reorganize the automaker’s design department as the company moves to a single global design language. The Ford brand currently has two design languages — the “Bold American” design theme for U.S. cars and a kinetic design for its European vehicles.
“Everyone’s focus will be slightly shifted,” Mays told Automotive News. The new designed theme is intended to succeed both of Ford’s current U.S. and European themes and while it will be global, it will have some regional adjustment. The new design will also help keep Ford vehicles looking fresh well into the future.
Mays said the sale of Jaguar and Land Rover will help focus resources on the new design. “The transformation of the Ford brand globally, that, without a doubt, is the number one challenge,” he said.
Mays failed to give a time frame for a roll out of the new design theme.
