Although fleet sales have been given a bad name in recent years, sales to daily rental companies are a good way to get your products in front of potential buyers. Recognizing that opportunity to turn renters into buyers, Mazda has launched a new QR marketing campaign with rental partner Enterprise Holdings.
Dubbed "OnRamp"¯, the program will initially launch on Mazda6 models available at Enterprise Rent-A-Car locations. Those Mazda6 models will be fitted with stickers that read "Like What You See? Scan the code and learn more."¯ with a QR code below. The stickers will be affixed to the car's keys and driver's side window, allowing passersby to also scan the QR code.
Mazda expects a full rollout of the QR campaign within a few months.
"OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda,"¯ said Susan Lombardo, vice president of vehicle acquisition for Enterprise Holdings. Lombardo added that a significant portion of Enterprise's business is to renters that need a vehicle after an accident, theft or mechanical issue with their current vehicle - making them prime targets for a new vehicle purchase.
Enterprise - which also owns Alamo Rent A Car and National Car Rental - is discussing similar promotional programs with Toyota and Nissan. Enterprise says it could have QR codes in 100 percent of its rental fleet by the 2013 model year.
1.'Enterprise Launches QR...' view