Mazda has announced that it has appointed Rob Strasberg to the position of chief creative offer of its advertising arm — Doner Advertising. Strasberg has worked with Volkswagen to create the brands “Unpimp Your Auto” and “Safety” campaigns, and has also worked with BMW’s Mini brand.
Strasberg’s last position was with Crispin Porter + Bogusky, where he was creative director.
According to Automotive News, Strasberg will take office with Doner in March ans will be also working Quaker State, Serta, Electrolux and Expedia. However, Mazda will make up about 15%-20% of Doner’s budget.
Strasberg will continue with Mazda’s Zoom-Zoom campaign — which launched in 2000 — but will look to expand for marketing of the brands new crossover utility vehicles.
02/18, 3:26 PM
posted by:
Fletch
Mazda RX-8 new ad campaign: A properly manitained Wankel can last up to 50,000 miles with some luck and proper maintenance !?!
02/18, 3:30 PM
posted by:
SwerveEarly
They should do some cross-marketing, the oil burning RX8 with Quaker State.
Toyota should do the same w/Serta for obvoius reasons. ZzZzZzZz
02/18, 3:31 PM
posted by:
RicardoHead
the RX8 would be hot if they offered a normal otto-motor.
02/18, 4:41 PM
posted by:
jayjc08
Sounds good for Mazda, although I can’t stand advertising. They’ll put the crap on anything possible.
02/18, 4:59 PM
posted by:
howsmydriving
What a waste of $$$, considering I would handle all of their advertising for free. My new ad slogan would be: “Mazda. Oh what a feel.”
02/18, 5:30 PM
posted by:
global_lightning
I was looking up 3rd gen RX-7’s for sale last night. You still can’t touch a decent one for less than $15K (or one that hasn’t been modified to death). That’s what Mazda needs, not a bloated ‘Family GT’car. Now what would really sell is an optional rotary Miata!
02/18, 6:20 PM
posted by:
johnnycanuck
I’m not so sure, Global_lightning. As an enthusiast/track piece a rotary Miata would be as much fun as you can legally have on 4 wheels, but I doubt it would be a big volume mover.
My first three cars were Mazda rotaries, but 30 years later I’m still wondering where they’re going with this thing. With those imposing CAFE numbers just around the corner you know the Rotary will never make it into a 3 or a 6.
I do agree that the current car should never have been a 4 seater. The original RX-7 is still the purest in concept. Detroit retro is big again these days so why not some Japanese retro to counter? It’s 1979 all over again- I’d buy one in a heartbeat.
02/18, 7:15 PM
posted by:
autonut
johnny, funny you mentioned ‘79 RX-7. I bought ‘79 BMW 320 and my buddy bought RX-7 in 1980. He was passing me from every red light and outmaneuvering on every curve. I traded bimmer in 2 years for the same price I payed for it, but he could not get anything for his RX-7. But it was sweet ride.
02/18, 7:33 PM
posted by:
Get Real
VW marketing ????? Is this a joke ????
The Mini was true marketing, but it had a super-cool car.
VW….the door licking and sign-and-driver commercials were horrid. How not to sell junky product.
02/18, 10:14 PM
posted by:
johnnycanuck
autonut: I was so into rotary Mazdas my first real job out of high school was salesman at a local Mazda dealership. Needless to say I used to boot around in RX-7s all day. Couldn’t keep enough in stock, but you’re right, resale was not their strong suit. In their defense, remember the day and what else was out there for the money. The thrash factor was very high.