Mazda has announced that it has appointed Rob Strasberg to the position of chief creative offer of its advertising arm — Doner Advertising. Strasberg has worked with Volkswagen to create the brands “Unpimp Your Auto” and “Safety” campaigns, and has also worked with BMW ’s Mini brand.
Strasberg’s last position was with Crispin Porter + Bogusky, where he was creative director.
According to Automotive News, Strasberg will take office with Doner in March ans will be also working Quaker State, Serta, Electrolux and Expedia. However, Mazda will make up about 15%-20% of Doner’s budget.
Strasberg will continue with Mazda’s Zoom-Zoom campaign — which launched in 2000 — but will look to expand for marketing of the brands new crossover utility vehicles.
