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Mazda staying off of electric bandwagon

01/19/2009, 8:40 AM

By Andrew Ganz

Japanese automaker Mazda says it is bucking the seemingly ubiquitous trend of introducing a vehicle powered – at least in part – by an electric motor. The automaker says that electric powertrains, at least in their current configurations, run contrary to the sporting manifesto the company espouses in its design, engineering and marketing.

“We will not go somewhere unless it’s ‘zoom-zoom,’” Jim O’Sullivan, president of Mazda North America, told the Detroit News.

Mazda has stuck with conventional gasoline powertrains in North America and globally, it offers diesel and, at least in Japan, hydrogen power.

The automaker does say that it plans a 30 percent reduction in fuel economy across the board by 2015 through increased engine efficiency, six-speed transmissions and reduced weight.

The automaker’s upcoming, redesigned Mazda3 won’t be as frugal as its class leaders, however. It offers improved fuel economy for its base engine, but the larger, optional 2.5-liter four-cylinder actually sees a small decrease in efficiency around town compared to the outgoing 2.3-liter.

Mazda is committed to hydrogen development, however. A bi-fuel rotary engine is already under development in Japan and limited examples are on the road. Japan’s hydrogen infrastructure is more conducive to real-world use than that in the United States.

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01/19, 8:53 AM

posted by:

Need more oil for GM

No surprise, Mazda doesn;t have the talen nor the ability to build something as complex as an EV. So far the Chevy Volt is the only vehicle that has proven a successful EV can be made. GM is the only company out there who can pull it off.

01/19, 9:06 AM

posted by:

mulletmaster

Shut up f4gzor.

I find it funny they talk of sporting manifesto and show the micro van

01/19, 9:09 AM

posted by:

golf4me

Thank god there is at least one voice of reason left in the car industry.

01/19, 9:33 AM

posted by:

05Z88Path

Good for Mazda…glad to hear of a car company not signing onto the hybrid craze. More weight, more complexity and less performance is never a winning formula for those who look for enjoyment out of driving. (And that of course that is what hybrids offer just for some extra mpgs that can often be matched by existing diesel technology…)

01/19, 9:40 AM

posted by:

HoosierHero

Shut up NMOFGM. The Volt isn’t even on the market yet. Who knows? Maybe GM will have another Chevy Vega on its hands. Yippee!

As for Mazda- good! Electric doesn’t solve the problem. You are still wasting resources even though you are polluting less.

01/19, 10:07 AM

posted by:

zeeck

Yay Mazda, now start looking into Hydrogen fuel cells like Honda, that is the ultimate direction to go.
Also, another good reason they are staying away from the batteries: the production of those batteries does more damage to the environment than any regular gas or diesel vehicle, people need to be informed before they decide that they are “saving” the planet.

01/19, 10:36 AM

posted by:

johnnycanuck

Of all the cars that could use the added torque from an electric motor the RX-8 would go straight to the top of the list.

01/19, 11:47 AM

posted by:

Borat

johnny, with more torque every nitwit will be able to drive it. Wait, they already drive it with a slush box.

01/19, 12:19 PM

posted by:

longshot

Good decision by Mazda. I still think hybrids and these early EV attempts are nothing more than a transition to something far better that may not have even seen the light of day yet, but will be feasible long before every car on the market becomes a hybrid or EV.

Might as well let other countries bankrupt themselves pursuing expensive technology that probably doesn’t have a long-term future beyond the next decade or so.

01/19, 12:27 PM

posted by:

Dante_JoseCuervo

Good job Mazda, being that my roommate is an electrical engineer, and knows a bit about cars he can vouch for their reasoning. Electric motors are great, they’re reliable, they’re simple, and they have torque. There’s a HUGE problem though, batteries… when they’re done they’re PITA to dispose of properly. Recycling them isn’t exactly a walk in the park and they still don’t have the range that we need. I’m thinking that supercapacitors will eventually take over. Even still, electric cars are not the answer, they’re a good idea if you have something like… mass transit that can run off the grid without the need for batteries, that’s a good idea, but the infrastructure needed for that is… a bit much.

Way to go mazda!

01/19, 12:46 PM

posted by:

yarddog82abn

This deserves a standing ovation…

01/19, 12:47 PM

posted by:

yarddog82abn

ZOOM…ZOOM…ZOOMmmm……

01/19, 12:59 PM

posted by:

Jon Luc

Chevy Volt’s release date’s been pushed back, pushed back, pushed back. It seems that GM isn’t the only company out there who can pull it off.

01/19, 1:02 PM

posted by:

TomF

Good for Mazda.

It may be that they know they cannot make a dime selling an electric vehicle with wide appeal.

I answered a long online survey this weekend measuring my interest in alternative-fuel cars. The questions kept coming back to electric-only vehicles, though. Finally the survey showed a picture of a little egg-shaped Mitsubishi prototype electric vehicle, sort of an overgrown Smart car with four doors and 100-mile range, and asked at what price I thought it should retail. I typed in $13,000. A couple of questions later, the survey named a series of price points and asked me to say which I thought were good value, which I thought were ridiculous, etc. and the field started at $40,000 and went down to $18,000.

So it looks like Mitsu is working an a $30,000 luxury golf cart. I think Mazda’s in the better position.

01/19, 2:02 PM

posted by:

kitko

The electric car is doomed to fail – electricity needs to be made – and, GET THIS, electric networks in most countries in the world, that includes USA, are overstretched, remember summer air-condintion induced blackouts? Imagine another million cars plugged in to recharge.

“Need more oil for GM” – not talent or ability? Switch off your GM distortion field for a second and enter the real world.

Mazda is the only comapny that managed to master rotary engines – every major manufacturer in the world, including Mercedes attempted and failed.

Mazda is the only Japanese manufacturer to win Le Mans – with a Rotary engine. These engines were banned next year.

Most of Ford’s i4 Duratec engines are simply rebadged Mazda’s MZR and subsequent powerplants.

Mazda’s been in a business of making dual power gas/hydrogen engines longer than any other manufacturers, these cars have been available for lease in Japan for the past 3 years and Mazda runs the network of hydrogen stations.

01/19, 2:36 PM

posted by:

rds130

“Mazda is the only comapny that managed to master rotary engines – every major manufacturer in the world, including Mercedes attempted and failed.”

If by “master” you mean, successfully sell them, sure. If by “master” you mean, successfully sell a majority of reliable examples, I’d beg to differ.

@ Jon Luc, the Volt hasn’t actually been delayed, so says the press releases as current as I believe, last week. But GM’s example is far from the most ideal example of the electric vehicle I’ve seen. And No Oil For GM is a moron. As much as I don’t like Tesla or Elon Musk, the Tesla Roadster has already proved EVs can be successful produced. GM has yet to put a single vehicle on the road. I hate stupid ass people…

01/19, 2:57 PM

posted by:

jayjc08

TomF- You probably saw a picture of the Mitsubishi i. They’re odd looking cars, if you ever have the “honor” of seeing one in person. They’re actually pretty neat. Odd, but neat.

01/19, 4:53 PM

posted by:

jonmiles

I don’t understand how Mazda doesn’t build a pure performance car like the RX-7 anymore…

01/19, 7:57 PM

posted by:

HRR

Yeah, the japs are so fuking innovative. Real smart dumbasses, do the japs at mazda have a fuking clue what is going on in the world. Take zoom zoom and shove it up your asses.

01/19, 8:09 PM

posted by:

zoomzoomer

“The automaker does say that it plans a 30 percent reduction in fuel economy across the board by 2015..”

That seems to run contrary to what everyone else is doing.. are they planning to go all-rotary? :)

01/20, 11:32 AM

posted by:

Jon Luc

rds130, I re-read a few of those articles, most of them said “potential” release dates, so I took it a bit literal. While I may not be the most intelligent man on the planet, I’m certainly not “stupid ass”. I’m definitely not Need More Oil For GM.

 
 
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