Mazda is preparing to end all sales incentives for new models in the United States, according to the Nihon Keizai newspaper. The CX-7 will be the first vehicle to see incentives removed, and the policy will eventually filter down to all new models. Currently, Mazda’s incentives average around $1800 per vehicle. Deep incentives have been blamed for shrinking profit margins at Mazda and other automakers. Update: A Mazda spokesperson has denied the Nihon Keizai report. “There is no truth to it,” Jeremy Barnes told Edmunds. He said Mazda wants to reduce incentives, but not eliminate them entirely.
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08/17, 11:30 AM
posted by:
British_rover
Good for them. Now if the rest of ford could figure this out. Price the cars competively and if the MSRP needs to be reduced to keep the car competitive then do it.
08/17, 11:30 AM
posted by:
Tinkler
If Chrysler did that they wouldn’t sell anything at all
08/17, 11:43 AM
posted by:
1952 MG TD
I thought only the domestics did the incentive game…
/sarc
08/17, 11:50 AM
posted by:
Brandon
This is a smart move. Now, Ford, GM, and Diamler Chrysler should follow – esp. GM. I recently saw a commercial for $4500 in cash and other incentives on a GM SUV. How does GM stand to profit giving away money like that?
08/17, 11:55 AM
posted by:
British_rover
Cause it only costs them about 5,000 dollars to make a typical basic GM truck platform.
08/17, 11:57 AM
posted by:
Jay
Good instead of using incentives they should just price the car so it will be competitive without the incentives.
Oh yeah and Brandon, they can’t stand giving away profits like that. Sometimes though they’ll just jack up the original price and throw in incentives to make it FEEL like your getting a better deal, while you may not be.
08/17, 12:06 PM
posted by:
anonymous
I think that this is a good move. Now if we can just get them to stop advertising ALL of their vehicles as Sports-Bred. A minivan IS NOT a sports car! A truck IS NOT a sports car! An econo-box IS NOT a sports car! Only the RX-8 can be considered a sports car, given their current line-up. My daughters Protege, while a good and reliable car, is a classic example of an econo-box. It does not have the “soul of a sports car.”
08/17, 12:10 PM
posted by:
Wanknonymous
Miata is a sports car, the BMW 3 series is a sports car, the GTi is a sports car, the Range Rover Sport is a Sports car
08/17, 12:11 PM
posted by:
The Stig
A good car provides all necessary incentives to sell. A POS requires games.
08/17, 12:14 PM
posted by:
Anonymous
Yaaaaa- B.S. It just goes underground. Every car/truck at my local dealer has a neon tag in the windshield with ‘before/after’.
j i m
08/17, 12:15 PM
posted by:
British_rover
There was some article months ago that that most european makes offer incentives equal to or greater than most domestics they just do it in the form of subvened leases instead of rebates. I mean how else could you lease a 65,000 dollar R-500 for 450 a month or a 50,000 dollar XC90 for 399 a month? BMW is bad about that too a 55,000 dollar X5 for 459 a month.
08/17, 12:44 PM
posted by:
Betty Swollocks
surely a price cut is as bad as an incentive?
08/17, 12:45 PM
posted by:
Farkinal
What happens if, as is the case with the Caliber, the manufacturer has to discount so much and sell the car at a loss? Isn’t that illegal?
08/17, 1:09 PM
posted by:
daveo
Wonder how many uninformed buyers walk away from cars and trucks when they see the sticker not knowing how much they can save off that price in inscentives?
08/17, 2:21 PM
posted by:
1c3d0g
Illegal? How so? :-/
08/17, 2:34 PM
posted by:
Bobzooki
1952 MG TD you are just too easy to wind up, that was such an obvious dig at Caliber lovers that every one else ignored it.
Baby the Caliber is ****, and is being bought by morons, you should know that! There was no need to be so rude to Farkinal, it makes you look like you think the Caliber is the best car EVER. I know you have a Stratus and like DC product but this Caliber worship is taking it a bit too far
08/17, 2:40 PM
posted by:
1952 MG TD
I don’t worship the caliber, I just love to point out when people are talking 100% out of their asses.
Ignorance on a grand scale makes my head hurt.
08/17, 4:46 PM
posted by:
Dave M.
The 6 wagon is an ideal SUV replacment if you don’t have heavy towing to do. According to CarsDirect, there’s about $5k in total incentives available on that car. That’s a steal IMO……
Oh, and anonymous, pretty much anything can be the ’sports car’ of their genre……
08/17, 5:23 PM
posted by:
British_rover
As far as I am concerned Mazda does a very good job of injecting some sportiness into all of their cars. Every mazda I have ever driven was pretty sporty driving and they all look good. Even that Mazda 5 looks great.
08/17, 6:12 PM
posted by:
63 Aston
I agree with anonymous. I just remember when a “sports car” was something along the lines of a Corvette, E-Type Jag, Cobra, Ferrari, Lamborghini, Aston Martin, Porsche. These were cars that one aspired to own, something that was a high-end all out performance car. Now the advertisers call anything thet even remotely looks sporty a sports car. Do people really believe the advertisers and media? These are just sales gimmicks. Come on, when an SUV, a pickup or an “econo box” is truely considered a sports car, that is the day when people have just plain given up their ambitions and have become media tools.
08/18, 7:50 AM
posted by:
Renton
Wanknonymous—
“Miata is a sports car, the BMW 3 series is a sports car, the GTi is a sports car, the Range Rover Sport is a Sports car”
Ummmmmm, no.
Miata is a sports car. BMW 3 series is a sports sedan (even the 2 door), GTI is a sporty hatchback, RR Sport is an SUV that happens to be fast.
Sports car requirements :
1. two seats (possible 2+2)
2. RWD based
3. handling/accelleration biased over ride/ practicality
4. emphsis on lightness and nimbleness
4. bad in snow
5. poor utility
6. fun
I think that pretty much nails it, e.g. Not even all Ferraris are sports cars, some are GTs.
08/18, 10:57 AM
posted by:
Kaptain75329
^^^ A true sports car is required to be bad in the snow? I thought you read auto news to keep up with *current* trends.. there are these new-fangled gadgets called “traction control systems” that vastly improve snow performance on RWD vehicles. Then again, bad is a subjective term, so no matter how good it is, you could be one of those hard-to-please people. If so we have that in common.