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Mazda’s MX-5 “Bad Attitude” ads

05/02/2006, 8:57 AM

By admin

Mazda recently put together a new set of TV ads to showcase its next-generation MX-5 Miata roadster. Apparently, the MX-5 has gotten tougher, and these “Bad Attitude” spots attempt to convey that idea. We’re not sure if these will actually air on daytime television, but they’re interesting nonetheless…

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05/02, 9:18 AM

posted by:

Jerry Mahoney

Neat ads. Though the first one is kinda a ripoff of a Sport Ka ad:

http://video.google.com/videoplay?docid=8471496923724651024&q=sport+Ka&pl=true

05/02, 9:56 AM

posted by:

zalew

as above, first to come to my mind was the sportka… nice ripoff LOL

05/02, 12:23 PM

posted by:

jon

The kind of attitude you get when you read about attitude in a Japanese/English text book. The perfect add fo a fake british roadster.

05/02, 6:30 PM

posted by:

John

This ad is not funny/entertaining.
The sportka one is much better.

I think the Mazda ad is badly timed, the camera angle was wrong, and its idea didn’t come across well. The whole commercial needed to be played at 1.2x speed probably.

Why did the MX-5 throw the girl? I thought the MX-5 would throw the guy and get the girl itself.
If the MX-5 is throwing the girl, is the MX-5 gay? What is going on between the guy and the XM-5? Isn’t the car and driver one? If they are one, would they not enjoy the girl together? From the commercial, the MX-5 must be a female. An aggressive female? This commercial just isn’t well thought out.

05/03, 2:38 AM

posted by:

Dubb

imo a good laugh but would never convince me the least bit to buy this thing…

05/03, 4:24 PM

posted by:

Jackson

Those didn’t really work out very well. As previously mentioned, why does the MX-5 throw the girl away, I thought i’d blare its alarm or something to protect its shiny new paint job or something. Second one, I was expecting it to roll up its windows and smack the guys ice cream into his face for touching too much…

 
 
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