NEW FUTURE MARKET
  • Mercedes-Benz, Aston Martin set to strike monumental partnership

    By Drew Johnson

    Rumors of a Mercedes-Benz-Aston Martin tie-up first surfaced just two months ago, but talks are progressing quickly with farther reaching partnerships now being discussed at the highest levels. In fact, talks have gone so well that the projected has been renamed from Project Alligator to Romeo and Juliet.
    According to Car Magazine, the far-reaching tie-up will be worth at least €300, and will involve far more than just engine swapping.

    Although not everyone in Mercedes-Benz’s camp is quite sold on the idea of an Aston Martin tie, Dieter Zetsche of Daimler and Aston’s Ulrich Bez are pushing the deal through rather quickly, with the possibility of the first joint project hitting the road in 2010. That’s the same year Daimler will refresh its Maybach line, a project has now been handed over to Aston Martin. If Aston does a good job with the Maybach re-do, the partnership will spill into more joint projects.

    While the early stages of the partnership won’t see any Mercedes products re-dressed as Aston Martins, Mercedes will likely supply Aston with powerplant and transmission. That means that the next DB9 could use Mercedes’ twelve-cylinder engine and the company’s seven-speed transmission. Mercedes’ new hybrid system has also been part of the talks, with the first hybrid Aston Martin expected to make production within the next 10 years.

    The second phase of the tie-up will begin around 2012, corresponding with Aston Martin’s re-launch of the Lagonda brand. Although the Lagonda brand will be under the control of Aston, its vehicle lineup will consist of Daimler-sourced models. The brand’s first model will be a luxury sedan, which will be largely based on the Maybach, albeit with mush sportier intentions. A GL-based SUV is also in the works, but Aston will do far less to disguise its Mercedes roots.

    Further down the line, Lagonda could offer a four-seat coupe and convertible, both of which would be based on the Mercedes-Benz CL. There’s even a remote chance that the upcoming Mercedes Gull Wing could receive the Lagonda treatment, or that the CL could be re-badged as an Aston Martin DB10.

    Stay tuned as more details on Romeo and Juliet are sure to pop up over the following weeks.

    27 COMMENTS

    1. photo
      Borat644 days ago

      Benz is like two bit whore: yesterday was in bed with BMW, today blow job for Aston Martin.

    2. photo
      mayer_ray_nagin644 days ago

      Aston had better take a long look at how Benz screwed up Chrysler before they become too involve with the Daim-losers.

    3. photo
      phillipsexeter644 days ago

      Oh no oh nononononono

      Mr. Churchill… it seems you have lost the battle of Britain after all… The Germans are knocking on your doorsteps

    4. photo
      zeeck644 days ago

      at least 300 euros huh? ummm, I think you guys left out the million part

      I hope Aston take what they can and leave

    5. photo
      mulletmaster644 days ago

      “tie-up will be worth at least €300″

      Talk about selling yourself short, I will give them €400 for the whole lot

    6. photo
      zeeck644 days ago

      €500!
      Going once…

    7. photo
      mulletmaster644 days ago

      €550

    8. photo
      Rafa LL644 days ago

      Why do Amerif@gs hate so much MB?? I think you”re jealous, but don’t worry, you should be.
      BTW Don’t do this Mercedes, you can stay alone, I dunno why you always want to partner with some other company to pay for their mistakes.

    9. photo
      441Zuke644 days ago

      Rafa in the warmest way my country can greet you i sincerely say this. go **** yourself

    10. photo
      pavlindrom644 days ago

      Now you will buy a VERY expensive Benz that is more sporty than BMW. Oh yeah, make me CEO now.

    11. photo
      Borat644 days ago

      Rafa, don’t hate America and Americans. it was Russians who raped your mother or grandmother (or both if they were lucky) and even favorite family dog. Just because there is Russian influence in your DNA, you should be as polite as your maternal side was, while taking ugly Russian schlemil in mercenary position.

    12. photo
      jonmiles644 days ago

      I don’t like this. I hate MB

    13. photo
      441Zuke644 days ago

      Aston martin is twice the marque of Mercedes their are few to none that can compare to aston martin in beauty and engine sound

    14. photo
      Mr. Piston644 days ago

      €700…

    15. photo
      beatusmongous644 days ago

      “Dieter Zetsche of Daimler and Aston’s Ulrich Bez ”

      Um, does anyone smell an infiltrator?

    16. photo
      nowei644 days ago

      Why on Earth would they name such a tenuous and lofty partnership after the world’s most infamous tragedy?

    17. photo
      Astonman12644 days ago

      NOOO! I do not want this to happen!

    18. photo
      zeeck644 days ago

      lol nowei, I didn’t really think about that. I guess once Aston fakes dying, then Merc will have to kill themselves? Then Aston will really kill themselves? hmmm, gonna be interesting how they plan that one out

    19. photo
      pursang644 days ago

      LOL nowei great connection. Anyway I don’t like it one bit.

    20. photo
      hecti644 days ago

      wouldnt it be cool to have a db9 with the 600hp tiwn tubo amg v-12????
      it would be such an amazingly fast car

    21. photo
      whips001644 days ago

      I could never have dreamed of a better combo a CL based DB-10!!!!! and a Aston styled maybach sound good, but Aston chief designer left the company and started the fisker brand…it’ll be interesting to see where this goes

    22. photo
      BMW M1644 days ago

      WTF…..

      an Aston SUV, Maybach Lagonda
      Hmm, an Aston Gull Wing, now that might be interesting

      I still dont get what does Aston gives Merc, just royalties???

      €1000 going once….twice…..

    23. photo
      frederick644 days ago

      Borat looks like you had swallowed a skunk, but that was a good one, both merc and BMW are good cars

    24. photo
      fan644 days ago

      apart from all you haters (on both ends) this thing can really benefit both companies.
      looking forward to their joint efforts. but please dont bring a suv or crossover under any brand thats related to aston… then again… the spyker suv is nice, too..

    25. photo
      Veda643 days ago

      Lambo with Audi, Aston with Merc, Rolls with BMW, Bentley with Audi. The only way for boutique brands to survive technologically is to partner with mass market premium brands.

    26. photo
      gitcypher643 days ago

      I’d like to see a Blade-like (the movie) lovechild of these two companies like anyone else. The strengths of both. The weaknesses of neither.

      Imagine if Braubus stepped in on a DBS or Rapide variant. It’s be like a huuuge set of well groomed balls!

    27. photo
      eliteski2643 days ago

      “Aston martin is twice the marque of Mercedes their are few to none that can compare to aston martin in beauty and engine sound” I 100% agree. This is the worst news I’ve heard in a while. What could Aston have to gain from this? A rebadged CL? How stupid is that? Oooo, then Aston gets the chance to rebuild the Maybach’s for MB. Seems to me like MB gets all of the benefit here. And and Aston SUV is the first step that a great company like Aston Martin could make in selling out like Porsche. Companies like this used to know who they were, and what kind of cars they built. Now they just want to make everything, and sell to everyone.

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