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Mercedes-Benz delays launch of 2010 S-Class

11/17/2008, 3:03 PM

By Drew Johnson

Mercedes-Benz’s sales are slumping worldwide — particularly here in the U.S. — but help in the form of a new S-Class has been delayed by a few months. An updated version of Mercedes’ flagship sedan was expected to make an appearance at last month’s Paris Motor Show, but a new report indicates the new S-Class will be kept under wraps until mid-2009.

According to AutoTelegraff, Mercedes-Benz has delayed the introduction of its next-generation S-Class until April’s Shanghai Motor Show. Mercedes reportedly delayed the next S-Class so that its debut would coincide with the launch of the S400 BlueHybrid.

The next S-Class is expected to soldier on with the current car’s lineup of powertrains, but new exterior styling as well as a host of new technologies – such as advanced radar and camera sensing technology, electronic crumple zones and new situational software – should give the S-Class a fighting chance against the all-new BMW 7-Series.

The 2010 S-Class was expected to hit the market in spring 2009, but look for that date to be pushed back to fall or winter of 2009.

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11/17, 5:02 PM

posted by:

idrinorbarsaku

it makes sense to delay new models. it would be better to release them when people are in their buying mode, not now or in next year when most are holding back, even people with money.

11/17, 5:31 PM

posted by:

johnnycanuck

My deepest sympathies go out to those who had earmarked Q2 in next year’s budget for the purchase of their new S-Class.

11/17, 5:56 PM

posted by:

Borat

They can get all those unsold Caddys as a cancellation prize.

11/17, 7:00 PM

posted by:

procrastinate now

This might be the only news to give Chrysler a minimal chuckle these days.

11/17, 7:45 PM

posted by:

megeebee

I love it. When GM/ Cadillac, or any domestic automaker does these kinds of things it’s further proof of stupidity and debacle. When foreign companies do it’s considered smart.

11/17, 9:07 PM

posted by:

Rafa LL

I love it to, not because of the misjudge but because when Americars companies do, is normally because of their stupidity, when foreign companies do is because they’ve thought it well.

11/18, 2:54 PM

posted by:

megeebee

Rafa LL:

Thank you for providing further proof of my statement.

 
 
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