Daimler Chrysler boss Dieter Zetsche said in an interview this weekend during the Challenger announcement that he feels Mercedes is well on its way to restoring an image of quality and reliability. “I feel image-wise, we are through the trough,” he said. In recent years, the automaker has lost much of its reputation for building rock-slolid vehicles, due mostly to quality control issues and unreliable electronics. Zetsche has made it his mission, however, to restore Mercedes to its past glory. Recently, he even said the automaker will beat Lexus in quality by 2008.
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