Daimler Chrysler CEO Dieter Zetsche aims to beat Lexus in quality by 2008, according to a report today by BusinessWeek. “Mercedes can only be in one spot when it comes to quality, and that is number one,” says Zetsche, who plans to match or beat luxury leader Lexus in J.D. Power’s influential Initial Quality Study ranking in just two years. Regarding Mercedes’ recent poor showing in the latest Power IQS study, Zetsche said the automaker will simply focus on how to make things better. “We aren’t making any excuses,” he said. He also has high hopes for the Chrysler Group. Zetsche believes Chrysler can “close the gap with Toyota and Nissan to the point where the gap is meaningless” in the next two years.
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