BMW ’s smaller, “funner” MINI brand is known for reaching out to drivers looking for something a little bit different, something sporty and entertaining, but different, too.
So it should really come as no surprise that MINI ’s marketing department takes a similar approach to its commercials, finding a way to things fun, sporty and a bit different.
This particular commercial basically puts the world in a giant kaleidoscope as a Countryman jets through the narrow streets of a European city before launching onto an awaiting ferry. Of course, MINI also makes a point of showing the Countryman flex its “off-road” prowess on several occasions when it hops over curbs with ease, and even takes a dirt road when a paved option was just as available.
Haven’t seen a Countryman yet? Don’t worry, they are finally rolling off the assembly line – we have proof! (Albeit boring proof).
