While Chrysler and General Motors are reducing their dealership count, BMW -owned small car manufacturer Mini says it is going to increase the size of its retail outlet count from 83 to 100 within the next 18 months. The automaker says that the majority of its new stores will be in markets new to the brand.
After the grand opening later this year of the first Mini store in Birmingham, Alabama, the automaker says its next 16 locations will include: Pensacola, Florida; Alexandria, Virginia; Austin, Texas; Seattle, Washington; Fort Myers, Florida; El Paso, Texas; Ontario, California; Louisville, Kentucky; Raleigh, North Carolina; Knoxville, Tennessee; Loveland, Colorado; Madison, Wisconsin; Mount Laurel, New Jersey; Allentown, Pennsylvania; San Diego, California and Tempe, Arizona.
“We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more Mini every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value,” Mini USA Vice President Jim McDowell said in a prepared statement. “Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.â€
