The latest Mitsubishi Lancer Evolution X is winning over a large amount of drivers of German cars as well as many of the Evo’s Japanese competitors, according to company data. Since the new car’s launch this March in the U.K., Mitsubishi has been keeping track of what kind of vehicles are getting traded in for its performance flagship, with as much as 40 percent of buyers giving up keys and ownerships to German-made cars and 31 percent driving in Japanese competitors.
While the company did not reveal any other specifics, the Evo’s arch nemesis is Subaru’s Impreza WRX, although either model has a cult-like following, so it’s hard to imagine any hard-core Subaru fans doing so. Mitsubishi even said one customer brought in his Ferrari F430 in exchange for about £90,000 (about $178,000) and an Evolution FQ-300 SST, an upgraded model not available outside of the U.K. packing 300 horsepower, as per U.K. based enthusiast magazine Autocar.
According to Lance Bradley, Mitsubishi UK’s Sales and Marketing Director, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”
07/01, 11:18 AM
posted by:
HemiRoadRunner
How Do You Catch a Unique Rabbit?
Unique Up On It.
How Do You Catch a Tame Rabbit?
Tame Way, Unique Up On It.
07/01, 11:25 AM
posted by:
Need4SSpeed
Haha that’s awesome! The EVO is a bad ass car.
My only gripes about the EVO X, is that 1) (as with all other cars) it got way more expensive… 39k U.S.D for a MR? No thank you. I’d get the GSR and call it a day personally.
and 2) The EVO IX performed better then the EVO X, probably due to the EVO X being larger, and heavier. So that would make me want the IX for that reason…
07/01, 11:29 AM
posted by:
mayer_ray_nagin
Someone traded a ferrari for an EVO?
07/01, 11:34 AM
posted by:
Need4SSpeed
mayer_ray_nagin, someone posting on here said they worked at a Mitsu dealer and said someone traded in a brand new ZO6 for one too…
07/01, 11:49 AM
posted by:
Blakkarr
Need4SSpeed (#4),
I think the common theme is they found a car with a backseat that was as fast as they felt was good enough for them and wasn’t a hard or scary to push hard.
But the trade in a $180,000 car for a $40K car makes almost no sense to me. That dealership must have panicked on that… or laughed their collective blocks off after the guy left.
07/01, 11:55 AM
posted by:
02WRXPSM
In Soviet Russia, four cylinders OWNS YOU!
oh wait…
07/01, 11:55 AM
posted by:
olds307
you can’t polish a turd
07/01, 12:21 PM
posted by:
sprockkets
Why they had to **** up the front end grill on the new model is beyond me. But if you search the web enough, a person in either a high end WRX STI (mighat have been a spec c) outran a Ferarri. He tried to catch up with him but the WRX pulled away. Suffice to say that ruined his day.
07/01, 12:23 PM
posted by:
Need4SSpeed
yeah Blakkarr that’d have to be the reason… Yeah haha I would have loved to see the faces of the people working at that dealership….
07/01, 12:32 PM
posted by:
johnnycanuck
I’ve got about a thousand empties in the garage. I figure since there’s probably enough metal there to make new one they should just call it even.
07/01, 1:12 PM
posted by:
ihustle
Whoever traded in there Ferrari for a mitsubishi deserves to be slapped, and thrown off the universe. What a dumbass
07/01, 2:14 PM
posted by:
brassmonkey
How do you tell if you are at a gay BBQ?
-
The weiners taste like ****.
-
Trade a 430 for an EVO? Are we supposed to believe that?
07/01, 4:29 PM
posted by:
mayer_ray_nagin
maybe the ferrari was a kit car and the dude walked away laughing.
07/01, 5:11 PM
posted by:
Fromes
man, I’m def a fan of the evo but I couldnt imagine some one trading a ferrari F430 in on one, unless that person had fallen on some hard times….
07/01, 11:26 PM
posted by:
Rafa LL
That Ferrari guy was obviously in bankrupt.
I mean,
-”Hello Car-salesman, I was wondering if you accept my F430 and I would want to get that super-makesmemast*rbate-Japanese-F430ownsit-30k-car?
-Sil, ale you alllight?
-Yes I’m fine, Why are you asking?
-With all due respect sil, ale you leally going to tlade this ****ty Licebulnel and sell that malvelous piece?
-I just want it so much!!…[Looking at the EVO with shaky glossy eyes]
I don’t think so, I mean nobody sells a Ferrari and gets an EVO, they can get an EVO AND the Ferrari, but no sell a Ferrari to take an Air-Conditioner brand car.
07/02, 4:55 AM
posted by:
Veda
They guy could’ve been pushing it with his purchase of the Ferrari and now has to give it up to finance other needs in life. Thus his decision to “downgrade” to an Evo.
07/02, 10:22 AM
posted by:
Z06ified
Yeah, this is also a function of the crappy economy. People who are in debt up to their eyeballs driving cars they couldn’t really afford in the first place, are trading down to cheaper cars like the Evo. Many of the fancy cars people were driving were financed by 2nd and 3rd mortgages on their over valued homes. Now that the artificial wealth is gone, its back to souped up econoboxes like the Lancer Evo.
These people aren’t the sharpest tools in the shed.