By Andrew Ganz
Friday, Jun 28th, 2013 @ 9:04 am
 
Detroit's aging Cobo Center is getting a makeover aimed primarily at boosting the profile and size of its showpiece event: The North American International Auto Show.

Held in early January, the show held in the Detroit 3's back yard is one of the industry's biggest for major new product unveilings.

Accordng to the Detroit Free Press, the facility is undergoing a "multi-stage makeover" scheduled to be completed by 2015. However, a number of changes are expected to be visible by the next auto show in January.

  • A pair of exterior video walls that sponsors can use for advertising
  • 25,000 square feet worth of new meeting space
  • A 40,000 square foot "grand ballroom"
  • A 30,000 square foot atrium

Local Detroit-area dealers associated with promoting and organizing the show have said that, in contrast to the last few years, some automakers are actually asking for larger floor space at the show. When they unveil products to the media, automakers - especially Ford and Toyota in recent years - will often request use of larger show space away from the floor in order to pack more people in.