By Drew Johnson
Monday, Jul 25th, 2011 @ 2:01 pm
 

Early adopters snatched up V6-versions of Ford's 2011 F-150 to the tune of about 35 percent, but the Dearborn-based automaker says that V6 pickup sales are now far outpacing their V8 counterparts.

Many skeptics questioned Ford's decision to add a twin-turbocharged V6 to the F-150's product mix, but the buying public is proving the naysayers wrong in droves. During the first few months on the market about 35 percent of all F-150s left dealer lots with one of two V6 offerings - a base 3.7L unit and the up-rated EcoBoost 3.5L - with that figure now standing at about 56 percent.

The EcoBoost motor is leading the V6 revolution with a 41 percent take rate so far this month, with another 15 percent of F-150 buyers opting for the 3.7L V6. The F-150's 56 percent V6 take rate marks the first time a V6 has outsold a V8 in the truck since 1985.

Quick math will show the 5.0L V8 is still the overall best-seller with 44 percent of F-150 sales, but that may not hold true for the rest of the year. Ford is literally selling every EcoBoost it can make, so if the Blue Oval can find a way to ramp up production the 3.5L might unseat the 5.0L as the truck's most popular engine by year's end.

References
1.'V6s now trumping...' view


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